Trending Sources

Will A Different Approach to Search Work?

Feld Thoughts

Google dominates search. They hypothesize that by injecting social and real-time data, along with interactions with real people, your search results become much better. you will immediately notice that they completely do away with search lists.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. Implications of Secure Search Decision.

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Occam's Razor

It is not quite about web analytics, not quite about data you can just get from WebTrends or Google Analytics, and not quite about just making yet another pretty chart. Compound Metrics "Decrapification" Strategy: Search: Awesome Approach. We have too much data on the web.

The Search For The Next Platform

A VC : Venture Capital and Technology

And they were slow to evolve the core Facebook experience from web to mobile. So for the next few years (I have no idea how long this search for what’s next will go on), a game to be playing is building a platform that can plausibly be the next big thing.

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Web Second, Mobile First

Both Sides of the Table

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). People forgot that Fred also wrote “Web Second.” ” So I’ve had to encourage an entire cohort of startups that I’ve met not to ignore the power of the web.

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The Significance of SEO in Web Design

Duct Tape Marketing

The Significance of SEO in Web Design written by Guest Post read more at Duct Tape Marketing. People go online to search for different types of information and this means that your company needs a strong online presence. Many users need to carry out searches before they make a purchase.

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Curation of the Web

Instigator Blog

Search engines do what they can, but for many of us they’re not always adequate. And because we only have a few interests at any given point in time, we look for other ways to collect and sort through all the available material on the Web.

The Power of Bing Search Marketing

Blogtrepreneur | Entrepreneur Blog

Bing Network enhances search experiences on the Xbox and in Microsoft Office, reinforces local search options on Yelp, powers Twitter’s translation interface, and provides Uber’s extensive mapping unit. What has helped you optimize your website’s rankings in Bing search results?

Think about Performance Before Building a Web Application

TechEmpower

” In our performance consulting work, we often hear variations of the following: “Our web application was running fine with a few hundred users. Web application performance is a broad discipline. a single-threaded search engine). “It was running fine.”

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The Optimizer’s Guide to Web Accessibility

ConversionXL

That’s where web accessibility comes in, opening you up to conversion opportunities you didn’t even know you were missing out on. What is web accessibility? I Want To See Like The Color Blind : apply color blindness filters to your web page right within Chrome.

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What If Web And Mobile Apps Are Like TV Shows?

A VC : Venture Capital and Technology

One of the things we discussed that stuck in my mind was the thought that web and mobile apps might behave more like TV shows than traditional software applications. There are web and mobile applications that seem more immune to the "here today gone tomorrow" concern. Utilities like search, email, calendar, document store, etc feel less likely to be subject to this issue. Venture Capital and Technology Web/Tech

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Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. Search Queries: Get Your Organic Keyword Data Back! They cover mobile, search, technical elements, internal site search, engagement, content analysis and more.

5 Local Search Tactics You Must Employ Today

Duct Tape Marketing

5 Local Search Tactics You Must Employ Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Search is pretty much everything these days. Is Google Local Search For Sale? Social Media Web Marketing Canon Grade.us

Mobile Apps vs Mobile Web: Do You Have To Choose?

YoungUpstarts

There have been countless debates about the demise of the mobile Web at the hands of mobile apps. One pundit sees apps dominating users’ attention ; another predicts apps will kill off the entire Web. Amazon has more app revenue than mobile Web revenue.

Web Design Strategies for Turning Visitors into Paying Customers

Blogtrepreneur | Entrepreneur Blog

It may be that your web design that is the culprit. Ease of Navigation must be at the Forefront of your Web Design Strategy. Second, as part of their process of ranking websites , search engines track bounce rates. The assumption on the part of search engine algorithms is that, if the customer clicks away quickly, your website wasn’t a valid “hit” for the keywords that they entered. Attention from Search Engine Spiders. Add Media.

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The Future of Mobile Search Marketing

Duct Tape Marketing

The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Search on Mobile Devices. Even Google’s famed SPAM fighter, Matt Cutts, commented he wouldn’t be surprised if mobile search surpassed desktop this year !

Web Analytics Consulting: A Simple Framework For Smarter Decisions

Occam's Razor

and in this post I want to share a really, really simple framework for structuring web analytics consulting contracts. The Web Analytics Consultant Quandary. From what I understand, I would be creating a Web Analytic Report and giving my recommendations.

3 Tips To Help Small Businesses Get More Customers In A Post-Google Search World

YoungUpstarts

Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. is one of the most critical local search ranking factors in Google and Maps.

Sketching A New Mobile Web

mobile.smashingmagazine.com

Search Go! Web Design. Sketching A New Mobile Web. The mobile Web has gotten a bum rap. Progressive enhancement, mobile-first and responsive design can help lead us towards a more unified, future-friendly Web. The Promise Of The Mobile Web Is a Tough Sell.

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F-Patterns No More: How People View Google & Bing Search Results

ConversionXL

How do people view search results? The answer to this questions brings great insight to those trying to make money on search marketing, whether SEO or PPC. There have been a few eye-tracking and mouse-tracking studies done on search behavior in the past.

The Future of Search

Blogtrepreneur | Entrepreneur Blog

Over the years, search has changed drastically. Not only is search valuable for the everyday audience, it has also became highly essential for businesses over time. Now imagine you’re the product creator or the food blogger who put those awesome things on the Web.

10 Important Web Design Best Practices and Tips for Small Business Websites

crowdSPRING Blog

Today, we’ll cover web design best practices and tips. We’ll point you to great resources and examples and highlight recent changes in web design. For even more about 2016 design trends, I recommend you read Top web design trends for 2016.

How to Improve Your Content for the Search Engines… Fast

Rembrandt Communications

As an entrepreneur, you know you need to build online awareness and get high rankings on the search engines. Business Content Marketing Content Strategy Copywriting Increase Sales Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web Copywriting Writing Tips content content strategy search engine optimization SEO content strategy 3 No-Cost Ways to Get Noticed Online Improve your content to boost online awareness.

How to Dominate Local Search Results for Your Business

Blogtrepreneur | Entrepreneur Blog

Now that the Internet is a huge force behind the success of any business, domination of local search results is vital to the growth of your brand. While some businesses think they have done enough to get seen, others know the tricks of the trade to reach the top of local search results.

Do I need a website? Web presence planning for new companies

Up and Running

A web-presence is the digital representation of your company and is a key factor for attracting new business. Often your web presence will be the first point of contact with potential customers so it is important to get it right. What are the benefits of a web presence?

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Want to Boost Your Search Performance? Invest in UX Design

crowdSPRING Blog

As Search Engine Journal reports, sins that got sites punished included: Burying content below sponsored posts: A site that included a number of link thumbnails to sponsored content at the top of articles ended up getting hammered in the search results. Image Credit: The Next Web.

Rethink Web Analytics: Introducing Web Analytics 2.0

Occam's Razor

The title of my talk was: Redefining Web Analytics. The presentation covered the back story about my book, Web Analytics: An Hour A Day , the back story about why traditional web analytics finds itself in a pickle and presented my vision, definition and outline of Web Analytics 2.0.

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Oh, and everything has a CPA (not just your paid search or display/banner ads). For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool.

7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Of course there is still the search box on top of the page. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product.

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Why Social Search Is Rotting Our Brain

Duct Tape Marketing

Why Social Search Is Rotting Our Brain This content from: Duct Tape Marketing. One of the things that I both loved and hated about the early days of search was that you would inadvertently stumble on to things you didn’t intend to find. Marketing Strategy Social Media Social search

5 Principles of Persuasive Web Design

ConversionXL

5 key principles of persuasive web design. What makes a web design good? Make your web design simple and familiar (follow conventions – e.g. people have a fixed idea what an e-commerce site should be like). Surf the web and consciously rank the elements in the visual hierarchy.

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Targeting Broad Queries in Search

Code as Craft

This is the most dramatic change to the search experience since our switch to relevance by default in 2011. For each heuristic, we looked at the distribution across a week’s worth of search queries, and chose a threshold that generally separated the broad from the specific queries.

The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! Run a bunch of search queries with the intent of looking for the company's products and services.

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The Role of a PPC Expert in Web Development

Blogtrepreneur | Entrepreneur Blog

Majority of the businesses fails at a very early stage during a web development process when they don’t take an input from PPC experts. On the other hand, PPC experts see some real time search queries entered by the users into search engines before they land on the business website.

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The Semantic Web Opens a New Age for Entrepreneurs

Startup Professionals Musings

This has been a long-time dream of Tim Berners-Lee , the man who (really) invented the World Wide Web. He calls his dream the ‘Semantic Web’ (or Web 3.0), meaning it understands user context. Google Voice Search is a tiny step in that direction.

7 Web Form Optimization Insights from Testing Hundreds of Forms

ConversionXL

Despite the impact a well-optimized form can have on the bottom line, most marketers still use “paper forms on the web” (web forms that look like forms you’d fill out on paper). Besides asking for more information, little has changed in the way that they approach web forms.

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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

One of the problems they run into is building a web site. and Balsamiq and throwing together a web site. But for the rest of us mortals whose eyes glaze over at the buzzwords, the questions are, “How do I get my great idea on the web? What are the steps in building a web site?” ” My first attempt at helping my students answer these questions was by putting together the Startup Tools Page - a compilation of available web development tools.

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The 21-Day Job Search: 5 Tips To Ensure Success

YoungUpstarts

It is possible, however, if you diligently apply the following tips: Make Your Job Search Your Job. Use the hours you would normally spend at the office for your job search and approach it with a professional, goal-oriented attitude. Advice For The Young At Heart job hunting job searc

The Future of the Web is Shared

Instigator Blog

GoInstant makes it possible to share the web. That means two or more people can browse the web together, in real-time. I like to think of it like a “3rd web browser” that sits between the people who are sharing it. The basic premise is this: the future of the web is shared. The part that really makes sense to me is how we can visualize the web in evolutionary layers. First came the Information Web. Then the Commerce Web.

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60 seconds on the web

Start Up Blog

60 seconds on the web: 12,000+ new ads posted on Craigslist. 694,445 google searches. The world moves fast. When we we’re unconnected the speed of change went unnoticed. Now that we all have digital footprints, we can track all that happens.

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