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Methods To Improve Your Website Content

YoungUpstarts

Although there are many different actions you can take to gain search engine recognition, content creation is the one with the most staying power. Expand on their content, make it more authoritative, or turn a short white paper into a list for easy digestibility. Just use their content to give you ideas.

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[White Paper] Social Media Newsroom – A Snapshot Of Your Brand

YoungUpstarts

By doing a quick search for your favorite brand on media such as Flickr or YouTube, you can see that not only have companies opened official channels, but the employees. Download the rest of this white paper here. This white paper is brought to you by mynewsdesk.com , in association with ad:tech Singapore 2011.

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10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. They will exit quickly. Show evidence of your expertise. Highlight personal presence and testimonials.

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8 Tips for Writing White Papers (Hint: Don’t Call It a White Paper)

Duct Tape Marketing

Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Wondering what you could possible say in a white paper? Think again. Don’t do it!

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10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. They will exit quickly. Show evidence of your expertise. Highlight personal presence and testimonials.

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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts.

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5 Tips To Build A First Website That Will Grow Your Business

YoungUpstarts

If you have a white paper or customer testimonial, feature it. What are people searching for? What value will customers receive from doing business with your company? How is your solution different from competitors? Never lead with your technology—make a brief mention at most. Profiles of founders and advisors add credibility.