Web 2.0 Product Management: Optimizing Metrics & Viral Growth (Dan.

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Product Management: Optimizing Metrics & Viral Growth (Dan Olsen) My friend Dan Olsen is an awesome dude, and one of the valleys most talented geeks when it comes to product management , particularly for consumer internet websites & viral marketing.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. I was talking with a colleague once about how videos go viral. How do people drive SEO growth?

SEM 137

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc.

Viral Marketing & Advertising Strategies for Social Networks.

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TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Viral Marketing & Advertising Strategies for Social Networks (Kevin Barenblat, Context) : Comments Wow. so viral marketing looks fine and the marketing peoples get more of outcome from it.

How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). Virality and Referral.

113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. SEM Rush – Find profitable key words. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors.

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands. For example, you often hear eBay or Neopets described as having viral growth, but I dont think thats correct.

Lean 43

Startup Metrics for Pirates: SeedCamp 2009 (Sept 2009, London.

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1000 Startup Flowers in Continuous Bloom = Destruction of VC The Zen of Poke: A Facebook Story Creating Engaging & Viral Facebook Apps (Stanford / BayCHI video, 12/07) 7 Steps to Your Facebook Strategy (TechCrunch) The Other World-Dominating Platform: Google Analytics User Engagement: Depth, not a Breadth, metric Facebook isnt AOL; its Visual Basic. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

How to Pitch a VC (aka Startup Viagra: How to Give a VC a Hard-On.

500 Hats

Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

How Emotion Helped Grow Our Startup to 2.8M Users in 20 Months

OnStartups

We didn’t focus on engineering virality, SEO, SEM, content marketing or any other marketing. This is a guest post by Melanie Perkins , co-founder and CEO of Canva. We are launching Canva For Work that will help you and your team create original stunning visuals faster than ever.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. For more on the topic of Viral Growth, refer to my blog post on that topic here.)

Four Responsive Email Layouts

marketingland.com

SEO for e-Commerce: Challenges and Solutions - July 31. Enterprise SEO Tools - The Marketers Guide. Whitepapers: The B2B Marketers Roadmap to SEO Success. Search Engine News, SEO & PPC Info. It’s Not WHAT You Need to Go Viral – It’s WHO. Home |. News |. Columns |.

Email 48

Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Getting the most of your online marketing: the In & Out of SEM/SEO. Popular Media: the key to viral marketing. Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Monday, February 12, 2007.

SEM 1

Your SOLUTION is Not My PROBLEM - Master of 500 Hats

500 Hats

Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Startup Metrics for Pirates (Lean Startup Circle, Jan 2010.

500 Hats

1000 Startup Flowers in Continuous Bloom = Destruction of VC The Zen of Poke: A Facebook Story Creating Engaging & Viral Facebook Apps (Stanford / BayCHI video, 12/07) 7 Steps to Your Facebook Strategy (TechCrunch) The Other World-Dominating Platform: Google Analytics User Engagement: Depth, not a Breadth, metric Facebook isnt AOL; its Visual Basic. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Traction: A book for every founder’s library

Kevin Dewalt

The meat of the book – and the reason it belongs on your bookshelf – is the 19 chapters dedicated to each one of the traction channels: Viral Marketing. A viral video worked for Dropbox. tl dr; Traction belongs on every startup founder’s bookshelf.

Brief Thoughts on Angel List, "Social Proof", "Spray & Pray", & The Network Effects of Large Scale Investing

500 Hats

 specifically, regarding Consumer Internet & Web Infrastructure investing -- people who DO NOT have skills in programming, design (visual or other), scalability, SEO/SEM, design, social platforms, viral marketing, affiliate marketing, mobile devices, etc -- will begin to fail out of the investing industry, and will be of limited value other than writing checks quickly. Paid & Organic Search (SEO/SEM).

IRR 69

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Google AdWords or SEM (expensive).

You've Seen This Shit B4. Move Along. - Master of 500 Hats

500 Hats

Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Guide to Evaluating Startup Ideas

Tony Wright dot com

I can’t count the number of startups that aimed squarely at small businesses or “prosumers&# with sub-$100 price point and have no idea on how they’re going to buy a customer (other than word of mouth, SEM/SEO, and PR). If you can build a service that grows virally (free and growing customer acquisition), you can focus most of your attention on value creation and revenue-per-user. A great developer I once worked with was kvetching at lunch one day.

Startup Metrics That Matter (FoWA London, Oct 2009) - Master of.

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Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Video 21

Subscriptions are the New BLACK. (+ why Facebook, Google, & Apple.

500 Hats

1000 Startup Flowers in Continuous Bloom = Destruction of VC The Zen of Poke: A Facebook Story Creating Engaging & Viral Facebook Apps (Stanford / BayCHI video, 12/07) 7 Steps to Your Facebook Strategy (TechCrunch) The Other World-Dominating Platform: Google Analytics User Engagement: Depth, not a Breadth, metric Facebook isnt AOL; its Visual Basic. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info.

Lessons Learned: Don't launch

Startup Lessons Learned

If the viral coefficient is 0.9, Start with a five-dollar-a-day SEM campaign. March 13, 2009 11:09 PM Steen Seo Öhman said. the most sensible SEM advice Ive read - discussed in the context of a real situation. Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? My answer is almost always the same: dont. First off, what does it mean to launch?

Lean 47

Key Elements of a Massively Scalable Startup

Startup Marketing Blog

If you have relatively limited revenue per user, you’ll need to pursue tactics with a very low marginal cost such as PR, SEO or viral marketing. With a higher revenue per user, you’ll also be able to effectively arbitrage growth through paid tactics like display advertising and SEM. Only because we didn’t give up (read: gluttons for punishment) did we eventually find a product/market match that’s driving some serious viral growth.

Five Learnings Of Growing From A Local Online Startup To An International Business

YoungUpstarts

Automating processes with APIs, creating a large e-mail subscriber base, SEO and viral strategies are of course extremely valuable to any start-up. His core focus is communications, PR, performance marketing and SEM.

SEM 7

Startups & VCs: Learn How to Design, Market, & Eat Your Own.

500 Hats

1000 Startup Flowers in Continuous Bloom = Destruction of VC The Zen of Poke: A Facebook Story Creating Engaging & Viral Facebook Apps (Stanford / BayCHI video, 12/07) 7 Steps to Your Facebook Strategy (TechCrunch) The Other World-Dominating Platform: Google Analytics User Engagement: Depth, not a Breadth, metric Facebook isnt AOL; its Visual Basic. Find a decent designer who understands human psychology & sexuality , game mechanics, SEO, and conversion analytics. 

life lessons, by jack handey. er, Dorsey. - Master of 500 Hats

500 Hats

Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

The Lean VC: a Silicon Valley story about Innovation, Incubation.

500 Hats

Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Marketing, Metrics, & Meaning (4 Pirates, in LA @ BlueGlass.

500 Hats

Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Why The Haters Are Wrong About Growth Hacking

Inc Startups

In essence Muhammad thinks the "growth hacking" is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc.

Launching Tech Ventures: Part IV, Readings

Platforms and Networks

Presentation by Joshua Porter of Performable on designing social media products for virality. V iral marketing analytics , including viral coefficients, explained by David Skok of Matrix Partners in one of several MUST READ posts, which also include customer acquisition funnel optimization , the need to balance average customer acquisition cost with lifetime value of a customer, and metric-driven business model analysis. See links to SEO/SEM online resources on slide 33.

Pick the Perfect Name for Your Startup

mashable.com

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels.

Knowledge

Occam's Razor

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Search Engine Optimization (SEO) Metrics & Analytics. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions.

Startup Metrics 101: a Product & Marketing Workshop (@ Web 2.0.

500 Hats

1000 Startup Flowers in Continuous Bloom = Destruction of VC The Zen of Poke: A Facebook Story Creating Engaging & Viral Facebook Apps (Stanford / BayCHI video, 12/07) 7 Steps to Your Facebook Strategy (TechCrunch) The Other World-Dominating Platform: Google Analytics User Engagement: Depth, not a Breadth, metric Facebook isnt AOL; its Visual Basic. Build it with SEO in mind right from the start; you'll be reaping the benefits in terms of free traffic in a year’s time.

Great Entrepreneurs are PASSIONATE about Customers & Products, NOT.

500 Hats

Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Software and Making Money (Presentation Slides Included)

Tony Wright dot com

You’ve got to broaden your vision and bring your passion to bear on stuff like marketing, business models, customer service, guerrilla PR, SEO, and more. Maybe it’s page views from organic SEO and SEM. Tags: Design SEO Startups

A Compilation of the Web's Best Advice for Entrepreneurs

Platforms and Networks

See links to SEO/SEM online resources on slide 33 (NEW 12/1) Xobni founder Matt Brezina on how to drive early traffic through PR strategies. Be sure to follow link in post to slideshow (NEW 12/4) Viral marketing analytics explained by David Skok of Matrix Partners (NEW 12/7) Author Tim Ferriss on how he used social media and A/B testing to build "Four Hour Workweek" into a best-seller (NEW - 12/15) Steve Blank: for web startups, A/B test metrics are necessary but not sufficient.

How to Go From Hacker to Founder

Vinicius Vacanti

User acquisition strategies : SEO, SEM, affiliate programs, API, created syndicated content, viral loops. Now that Yipit raised a round of funding , we have the amazing opportunity to grow our team of engineers here in New York City. But, in all honesty, we’re not looking for just great engineers in the way Wall Street, Google or Microsoft does. We want our developers to one day become the next great founders.

Second Age of Aquarius: Facebook Connect + Facebook Payments.

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10/2, SF) | Main | Tantek DisOBEYed @ Techcrunch August Capital 2008 » Thursday, July 24, 2008 Second Age of Aquarius: Facebook Connect + Facebook Payments (= Social Sign-on + Viral E-Commerce) so i went to a Rock Concert Facebook F8 yesterday, and i had a good time.