Startup Professionals Musings
NOVEMBER 27, 2011
Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Wikis are used to create collaborative websites on a given subject, maintain corporate intranets, and build simple data bases. Facebook alone has 800 million active members. Do you have a business presence there? Viral marketing.
Startup Professionals Musings
OCTOBER 30, 2010
Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Wikis are used to create collaborative websites on a given subject, maintain corporate intranets, and build simple data bases. Facebook alone has 500 million members. Do you have a business presence there? Streaming video.
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Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
Steve Blank
DECEMBER 7, 2010
Start your blog/wiki/journal. Update your blog/wiki/journal. Update your blog/wiki/journal. Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. Update your blog/wiki/journal. Everyone: Update your blog/wiki/journal. each of the hypotheses.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Lean Startup Wiki - including a complete list of local meetups and meetup organizers.
Startup Lessons Learned
SEPTEMBER 2, 2008
SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Lean Startup Wiki - including a complete list of local meetups and meetup organizers. April 23, 2010 in San Francisco.
Startup Lessons Learned
SEPTEMBER 10, 2008
SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Lean Startup Wiki - including a complete list of local meetups and meetup organizers. April 23, 2010 in San Francisco.
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