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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand. Are you ready for a new logo?

Design 85
article thumbnail

The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand. Are you ready for a new logo?

Design 48
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Use These Powerful Psychology Strategies to Choose Fonts For Your Business

crowdSPRING Blog

It’s not surprising, therefore, that business owners often ask questions about typography, including: What is the best font for my company logo? What is the best font for business documents? What is the best font for my small business website? What font should I use for business cards?

Canada 77
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace.

Marketing 162