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53 Questions Developers Should Ask Innovators

TechEmpower

Ads, Viral/Social, SEO)? Social Integration/Viral Outreach Is your application tied into any social networks? What about other kinds of viral outreach? Email / SMS Does your application send out transactional emails or SMS messages? Who are the other stakeholders involved? How will you be taking this to market?

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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

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7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

Text or Short Message Service (SMS) Marketing. Incorporating referral links into your communications and incentivizing folks to share them facilitates “viral lopping” and organic growth. SMS or Text Message Marketing. But like email campaigns, SMS is another permission-based organic marketing strategy. Email Marketing.

SMS 101
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Why We Invested in The Nudge

View from Seed

A personal digital lifestyle advisor which sends SMS-based ideas about things to do (with a link to an detailed entire plan to make it easier to follow through). Of course, value and trust is paramount with risk that an SMS could become too intrusive.

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7 Lead-Generation Tactics Thrive On Limited Budgets

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.