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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Consider ServiceNow , a software company that aims to “make work, work better for people with modern digital workflows.”. Its target customers are likely only purchasing software solutions every few years, but the brand stays relevant by producing thought leadership that is of clear value to business leaders.

Marketing 128
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Everything changes from concept to release.

Berkonomics

Back when I was developing early systems for the hotel industry, with the full cooperation of the owner and managers of a hotel in Tulsa, Oklahoma, I would fly in from Los Angeles on Friday evenings, install new releases that night and make fixes on the fly in a real 24-hour environment. Rush to market? Cowboy coding.”

Tulsa 62
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Everything changes from concept to release.

Berkonomics

Email readers, continue here…] Back when I was developing early systems for the hotel industry, with the full cooperation of the owner and managers of a hotel in Tulsa, Oklahoma, I would fly in from Los Angeles on Friday evenings, install new releases that night and make fixes on the fly in a real 24-hour environment.

Tulsa 102
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Everything changes from concept to release! (And another story…)

Berkonomics

Cowboy coding” is no longer common or permissible in the computer software industry, especially for enterprise systems. Sunday afternoon, just about departure time for my scheduled flight, the hotel manager would drive me to the airport barely in time to make the returning flight. But those were the days. Starting up Positioning.

Tulsa 59
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How Austin Made a Name in Tech

Austin Startup

One of those San Francisco defects is flourishing survey software company, QuestionPro, which recently relocated from the Bay Area to enjoy the significant growth and top tier talent present in Silicon Hills. And while cities like Tulsa have seen promising results, why can’t they catch up to Austin?

Tulsa 85
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Episode 111: Grow with ‘No’ featuring Clay Clark

Mike Michalowicz

He was named the Tulsa Metro Chamber of Commerce Entrepreneur of the Year at age 20. Receipt-Bank – Software and service to make the gathering, storage & processing of bills, receipts and invoices as easy and as cost effective as possible for businesses. Show Links. Website: Thrive15.com Corporate Partners .

Tulsa 60