Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling.

Viral 120

Viral Lead Generation Customer SEM 120

This is going to be BIG.

JUNE 19, 2012

The other day I wrote a post about the lack of Enterprise Software disruption coming out of NYC —and a lot of people responded that I wasn’t citing Buddy Media. When I looked at the site, it had the term “Social Enterprise Software” written all over it. Social Media Software. Facebook Pages.

Software 105

Software Media Social Media Advertising 105

Version One Ventures

SEPTEMBER 17, 2013

These acts can often be start of a viral growth curve in the enterprise. Enterprise products that present a high-value daily utility for the people involved can have a high virality potential. While traditional software monopolies needed to be “all things to all people,” cloud start-ups can focus on one area and do it extremely well.

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

SoCal CTO

DECEMBER 19, 2012

And in the case of defining mobile/web/software, there is even more variability in terms of form and format. For example, if you are trying to determine viral coefficient (see Startup Metrics ), then the focus should be around those aspects of the MVP. If you happen to have a clickable prototype, that's great. That's fairly uncommon.

Developer 354

Developer Technical Review Fractional CTO Software Review 354

SoCal CTO

AUGUST 4, 2011

Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. If so, are specific software development processes necessary? Is there a step-by-step wizard? Refer a friend?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. If so, are specific software development processes necessary? Is there a step-by-step wizard? Refer a friend?

Developer 384

Developer Founder Viral Oauth 384

YoungUpstarts

JANUARY 15, 2019

IBM, the king of the computing world did not build its hardware and software from scratch, but assembled hardware components and shipped in pre-loaded PCs with Microsoft Windows. Recently, McDonalds shifted from plastic straws to paper straws after a twitter campaign went viral on how they use 1.8 If it doesn’t work anymore, change it.

Small Business 196

Small Business Software Review Technical Review Viral 196

Startup Professionals Musings

NOVEMBER 27, 2011

Viral marketing. Viral marketing costs real money, but is often worth it. Wikipedia started this, but it is also used for technical support, software, and product reviews. No SEM plan means you are missing a huge marketing opportunity. " Examples include give-aways, contests, and celebrity stunts that grab attention.

Internet 239

Internet SEM Wiki Viral 239

SoCal CTO

OCTOBER 6, 2011

" One was an enterprise software product. The other was a consumer play with possible viral growth. Would the consumer one get traction and be viral? In both cases, I was the mentor telling the person that the idea, as I understood it was "not great." Neither felt like a slam dunk.

Customer 227

Customer Fractional CTO Viral Lean 227

SoCal CTO

MAY 21, 2012

Tony provides specific models and suggestions for how startups can leverage social networks for viral growth yet maintain their independence so as not to limit themselves long-term. What is our viral spread coefficient? Then, he explores how several startups have leveraged those services and data in interesting ways.

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

Version One Ventures

NOVEMBER 14, 2012

Yammer sreenshot “Going viral” is often the holy grail for Internet startups, who hope to quickly scale to hundreds of thousands of users (then hundreds of millions) with relatively low user acquisition costs. When you turn your attention to SaaS products that are narrow in industry and profession, it’s even harder.”

Viral 149

Viral Product Vertical Acquisition 149

Version One Ventures

OCTOBER 31, 2016

Just a decade ago, most software/cloud startups used a traditional model where product and marketing were siloed: product teams created the product and marketing drove people to the website to buy it. Virality and marketplaces: generally low, but…. Generally speaking, marketplaces aren’t blessed with intrinsic virality.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

mashable.com

NOVEMBER 30, 2010

Brett Miller is the president of Custom Software by Preston (CSP). For more than 10 years CSP has impressed clients with highly effective software solutions and teams of multi-talented software engineers. I'd approached Advanced Millennium Technologies, to develop our ERP software, last September.

Software Developers 79

Software Developers Software Development Software Review Software 79

Startup Professionals Musings

OCTOBER 30, 2010

Viral marketing. Viral marketing costs real money, but is often worth it. Wikipedia started this, but it is also used for technical support, software, and product reviews. Rates per click are very low, so don’t try to live on ad revenues until visit rates are very high. Crowdsourcing. You can use it for your business.

Internet 224

Internet SEM Wiki Entrepreneur 224

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

The Next Web

DECEMBER 4, 2013

Now, the startup and its software solutions are both household names. With an innovative product in the consumer payment space, the company had viral-ready content. Take good care of them, and organic, viral sharing may welcome your product to the marketplace. million people in 24 hours as a result. Target influencers.

Social Media 158

Social Media Media Viral Startup 158

YoungUpstarts

DECEMBER 2, 2016

These cities won’t cost you an arm and a leg, but you’ll find that there is still plenty of opportunities in their local software development industry. If you’re looking for people to be a part of your team, Seattle software development community is a great place to start. Many tech companies earn success by going viral.

America 100

America Miami Seattle Portland 100

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Board Effect

JULY 28, 2021

Before an unsavory post goes viral on the internet, we encourage you to take a look at our step-by-step plan for creating a nonprofit social media policy. Your board members should be aware that there’s no way to prevent a bad or questionable social media post from going viral even if the content was only up for a short time.

Social Media 98

Social Media Media Warrant Reputation 98

Both Sides of the Table

JANUARY 25, 2015

Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash. And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth. “Hacking” growth is only sustainable with a truly great product.

Product 150

Product B2B Warrant Technical Review 150

Up and Running

JULY 10, 2017

You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s take a look at the benefits now: Freemium customers could be a great source of virality. We run into this kind of software services every day—Google, Youtube, Instagram, and so on. Duolingo lingot store. Free with ads.

Startup 110

Startup Non-Compete Viral Software Review 110

Cracking the Code

MARCH 23, 2007

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Popular Media: the key to viral marketing. The following chart compare the impact of the tsunami in 2005 on the website traffic vs. the viral marketing campaign that they launched in 2007 with Popular Media.

Software Review 48

Software Review Viral Media Marketing 48

Rembrandt Communications

JANUARY 1, 2024

Add this data to a simple software program or spreadsheet… whatever works best for you. Remember, you may get a lot of “No’s” but just one “Yes” can provide a feature story that goes viral! How will you share your message? Create a schedule to call the people on your list personally. Let them know what you have to offer.

Public Relations 130

Public Relations Viral PR Social Media 130

Startup Professionals Musings

MARCH 20, 2023

Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. This means more time and money for viral marketing, product iterations, and promotions.

Customer 276

Customer Sales Cycle Social Media Viral 276

Board Effect

OCTOBER 14, 2019

At the first-ever Modern Governance Summit for BoardEffect users, hosted by Diligent Corporation in September, 2019, board effectiveness was a key theme, thus making better board decision-making a key priority in using board management software. Tips for Better Decision-Making. Speaking of time, speed can be essential in a crisis.

Government 55

Government Software Review Technical Review Leadership 55

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. Example and pattern. What’s the HTML5 tag for sarcasm?)

Software Review 232

Software Review Technical Review .Net Design 232

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

eCommerce 127

eCommerce Omaha Entrepreneur SEO 127

Startup Professionals Musings

APRIL 8, 2010

That’s real viral marketing. Microsoft spent a huge amount of time and money with software developers for applications, and with hardware manufacturers to support multiple PC platforms. One startup, no matter how smart the people and how well it is funded, can only do so much.

Viral 214

Viral Software Developers Software Development Partner 214

ConversionXL

APRIL 4, 2017

Content won’t work for every business, and don’t let those selling content marketing services and software try to convince you it will, but it does work more often than not for companies that do it right. Virality and Referral. Resources on virality/referral: Referral Marketing Master Course. But it was effective.

Channel 118

Channel Marketing Viral SEO 118

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. T = Tools, the myriad platforms and software needed. The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. P = People and your relationships with them.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Version One Ventures

SEPTEMBER 16, 2015

In the post, we talked about the difference between direct and indirect network effects, and how they may or may not relate to virality. Most likely, this is because the concept of network effects originated in the commerce or software world where every new user brings the same amount of added value to the product or experience.

Networking 60

Networking Social Network Viral Community 60

Startup Professionals Musings

MARCH 16, 2016

This term is used to describe non-traditional ways to incent growth such as social-media and viral marketing. Growth hackers are the marketing equivalent of clever software hackers and are highly respected by investors. These alternatives are used in lieu of traditional media such as radio, newspaper and television.

Software Review 120

Software Review Sweat Equity Accredited Investor Angel Investor 120

The Startup Magazine

JANUARY 30, 2020

Viral Launch. For Amazon sellers, Viral Launch is a useful tool. Industry experts of eBusiness Boss recommend the use of this software suite to new and old sellers at Amazon. Viral launch enables you to access different tools to search the best and profitable products to sell on the eCommerce giant.

eCommerce 101

eCommerce PPC Viral Conversion 101

Duct Tape Marketing

MAY 30, 2014

Viral Video Marketing. In our example, we take a look at the 2011 start-up Dollar Shave Club and their viral video “Our Blades Are F ing Great”. Use discretion if still in development, they don’t need to see software source code, or how much butter goes into your new dish). Creating Brand Recognition.

Video 77

Video Widget Software Review Entrepreneur 77

Hearpreneur

APRIL 13, 2022

He has also been an outspoken advocate for the power of collaboration and open-source software. Their innovation lay not just in their product, but their viral video marketing campaign involving slamming raw eggs on their mattress to show that they wouldn’t break due to their mattresses’ high-tech cushioning.

Artificial Inteligence 77

Artificial Inteligence Entrepreneur Technical Review Software Review 77

VC Cafe

JULY 5, 2011

Video is a great way to get your startup some viral visibility. 9) Soluto , anti frustration software – a good example of a video update, versus just a product overview (a lot has happened since we won Techcrunch Disrupt). Video is a great way to get your startup some viral visibility. Amazing, no?

Video 90

Video Media Viral Startup 90