A Startup’s First Steps: What’s In A Name?

Gust

You don’t know what the trademark registry doesn’t tell you – i.e., even if you diligently search the TESS database, it won’t reveal that company in Tajikistan that started selling an Android app six months ago under the exact same name you want to use for a similar iPhone app that hasn’t launched yet – which may not ever register the TM in the US, but may have common-law rights to the name.

Naming 149

the world without altgate

Altgate