article thumbnail

30 Entrepreneurs Explain the 2023 Trends They See in Their Industry

Hearpreneur

#14- Brands will prioritize vertical video marketing Photo Credit: Austin Armstrong The number 1 trend for 2023 digital marketing will be brands making vertical video marketing a top priority. Vertical videos let potential customers Know, Like, and Trust brands faster, which can increase their reach.

article thumbnail

The only 2 ways to build a $100 million business

Version One Ventures

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

These acts can often be start of a viral growth curve in the enterprise. Enterprise products that present a high-value daily utility for the people involved can have a high virality potential. While traditional software monopolies needed to be “all things to all people,” cloud start-ups can focus on one area and do it extremely well.

article thumbnail

Can enterprise SaaS products be viral?

Version One Ventures

Yammer sreenshot “Going viral” is often the holy grail for Internet startups, who hope to quickly scale to hundreds of thousands of users (then hundreds of millions) with relatively low user acquisition costs. When you turn your attention to SaaS products that are narrow in industry and profession, it’s even harder.”

Viral 149
article thumbnail

7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Every improvement that you make to retention also improves all of these other things — virality, LTV, payback period. The best way to keep engaging with your customers (without acting overly salesy) is to create educational content relevant to your product vertical. Brian Balfour , Reforge.

eCommerce 129
article thumbnail

Accel APX conference: short take aways

Cracking the Code

Twilio does a phenomenal job; also look how devs are using your services 3) Be responsive 4) Find a community hero 5) Be a cheerleader 6) Listen actively: the opposite of marketing or broadcasting PANEL: New vertical APIs Adam Ludwin, CEO, Chain Daniel Yanisse, Founder & CEO, Checkr Andrei Pop, Founder & CEO, HumanAPI - rise of vertical APIs (..)

API 48
article thumbnail

All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

abovethecrowd.com

Wow” moments lead to word-of-mouth viral growth and high net promoter scores. Another repeated mistake is attacking verticals where a satisfactory supplier “match” end’s the customer’s need to re-enter the market in search of an alternative. When this experience delta is great enough, it creates “wow” moments for new users.