Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? As I point out frequently, people want to consume video. We like sight, sound & motion.

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Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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ConversionXL

MARCH 6, 2019

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

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Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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YoungUpstarts

JULY 4, 2019

The year was 2015 and my company, Shareability, had already been behind some of the biggest viral hits of the past few years. With each new video, we had pushed the limits further and further, which gained us international attention and eventually led to meeting Ronaldo’s team and getting into business with him to launch a new brand.

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NZ Entrepreneur

SEPTEMBER 28, 2023

Viral short form can help! Viral short form can exponentially increase awareness of your startup brand. You can highlight KLT elements on Reels, but I can’t see that going viral. Long form media such as our #DemystifyingMTB podcast or building new YouTube videos may end up being a better investment of our time.

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Start Up Blog

MARCH 30, 2023

But it isn’t just memes and videos that can go viral. World’s First Viral Bank Failure Silicon Valley Bank (SVB) is a very important bank to the startup and tech eco system in the USA. The post The Age of Viral Finance appeared first on Steve Sammartino. Because they expect it, they make it so.

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Startup Professionals Musings

DECEMBER 30, 2020

That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. With information overload due to the Internet, you need to find your customers, rather than assume they will find you. Start with a range of platforms, including social media, advertising, and a great website.

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Start Up Blog

SEPTEMBER 21, 2023

This became a global viral sensation. And I’m calling it now – it will be a global viral sensation. We’ll be building it on my farm in Geelong in the space below and creating a video of the entire process, demonstrating how AI was the catalyst. Heck, we’ll even use AI to do the final video edits.

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The Startup Magazine

DECEMBER 14, 2023

If you’re an entrepreneur and you’re not using video to grow your brand then you are leaving a lot of money on the table. Video is all the rage right now and people cannot stop consuming it. Many people have found out that when they use videos for the products on their website, they’re getting higher conversion rates.

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Both Sides of the Table

JANUARY 12, 2014

Link has a summary of his argument plus a great video). They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral.

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Duct Tape Marketing

MAY 30, 2014

7 Ways Entrepreneurs Can Use Video To Grow Their New Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Properly designed and produced videos are an amazing way to build strength behind any marketing campaign. Viral Video Marketing. Use Your Videos to Introduce Yourself.

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SoCal CTO

AUGUST 4, 2011

Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Video (and Audio) - if you have video, are you hosting it or can we use YouTube, Vimeo? Is there a step-by-step wizard?

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ConversionXL

MARCH 28, 2014

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. What Is An Explainer Video? A Tutorial. image source.

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SoCal CTO

AUGUST 4, 2011

Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Video (and Audio) - if you have video, are you hosting it or can we use YouTube, Vimeo? Is there a step-by-step wizard?

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VC Cafe

JULY 5, 2011

Video is a great way to get your startup some viral visibility. According to Cisco , by 2015, one million minutes of video – the equivalent of 674 days – will cross the internet every second (!) and as the YouTube blog pointed out more than 48 hours of video are uploaded YouTube site every minute.

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Entrepreneurs-Journey.com by Yaro Starak

AUGUST 1, 2011

Take Control Of Your Publicity (Or End Up Like Bill Clinton) Most companies employing this strategy to gain profile and publicity do so with the intention of creating a buzz and ideally having the resulting video going viral. This is the reasoning behind the concept.

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Women Entrepreneurs Can

MARCH 11, 2024

If a picture is worth a thousand words, could a video be worth a million? It’s possible, especially if you’re employing best practices for video SEO. It’s important to know how to drive organic traffic through your videos to truly harness the power of video content. What Is Video SEO?

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Startup Professionals Musings

NOVEMBER 27, 2011

Blogs composed of video clips are called “vlogs.” Viral marketing. Viral marketing costs real money, but is often worth it. Streaming video. Watching video has now surpassed text searching, with popular sites like YouTube , so you see more video ads – in banners, news lead-ins, and site placements.

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Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. Can we take this video and put it in 10 different contests? Behind the scenes videos do great.

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Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

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Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! But video brings it to life. Our draw to video is subliminal, too.

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Up and Running

OCTOBER 8, 2018

Whichever crowdfunding platform you choose , creating a video for it is one of the best things you can do. They say that projects with a video succeed about 50 percent of the time , compared to 30 percent success rate of those that use text only. The basic crowdfunding video structure. Get your script (and your message) right.

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Startup Professionals Musings

OCTOBER 30, 2010

Blogs composed of video clips are called “vlogs.” Streaming video. Watching video has now surpassed text searching, so you see more video ads – in banners, news lead-ins, and site placements. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots.

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ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 The video content will remain effective for another couple of years: from DIY to answering the most common questions to reviewing the products. We noticed the short video format works well. We focused on short videos, which worked for us.

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Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

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Hunter Walker

JANUARY 23, 2023

Great Podcast on the Marketing of M3GAN with CMO of Universal Pictures While I haven’t yet seen the movie M3GAN , I have seen the TikToks, the YouTube videos, and the box office numbers. And played my willing K-factor role sharing one of the clips with my wife (she wasn’t as amused as I was). Numbers to DIE FOR….

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Haystack

FEBRUARY 1, 2019

market by launching in connection with Facebook viral invites? YouTube empowers its premium subscribers to experience YouTube Red or Premium, which allows users to play the audio of any YouTube video as background audio — much like a podcast. Remember Spotify got its big break in the U.S. Remember Stitcher? Remember Pandora?

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The Startup Magazine

JANUARY 22, 2020

Video has always been a powerful marketing tool, but more so in this contemporary digital age where netizens worldwide simply seem to love videos. Video marketing creates a high rate of viewer engagement. If you run a business, then perhaps you should consider including the use of videos in your growth expansion strategies.

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Hearpreneur

JANUARY 22, 2023

Expect video, Instagram, live streaming, and podcasts to dominate the list in 2023. 14- Brands will prioritize vertical video marketing Photo Credit: Austin Armstrong The number 1 trend for 2023 digital marketing will be brands making vertical video marketing a top priority. Facebook is here to stay.

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The Next Web

DECEMBER 4, 2013

The process is especially tricky before you’re ready to distribute your final product, but teaser videos, downloadable PDFs and other digital content provide options for social sharing long before a product’s ship date. Its product announcement and teaser video have been shared heavily in anticipation of the product’s release.

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Duct Tape Marketing

APRIL 4, 2016

What Makes a Video Viral? Video is one of the most engaging forms of digital marketing. Because video combines visual and audible elements, it brings the best parts of other the other digital media and combines them in a super-sharable package. But what makes a video viral? What does it mean to go viral?

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Startup Professionals Musings

JANUARY 7, 2023

It’s tempting to believe that one more new platform will win for crowd funding or video games, like Indiegogo and Wii. Blockbuster failed to recognize that their industry had fundamentally and permanently changed, and even NetFlix has struggles with the same issue, as video streaming takes over. Fail fast and pivot.

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Duct Tape Marketing

MARCH 13, 2014

Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! A viral video is the dream of many marketers and business owners.

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The Next Web

AUGUST 19, 2014

He is the founder of online video entertainment platform Pluto.TV, social greeting card company Open Me, and digital marketing agency Ciplex. Is your app good enough to go viral? The post ‘Will it go viral?’: Ilya Pozin is a serial entrepreneur, writer, and investor. This story continues at The Next Web.

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The Next Web

SEPTEMBER 1, 2014

I’ve had a lot of fun coming up with the video concept for my previous crowdfunding campaign, the PROTAG Duet. That video eventually went viral and received over 9,000 Facebook shares. The post How to make a crowdfunding video that sells itself appeared first on The Next Web. This story continues at The Next Web.

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