Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content.

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7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott lead generation ROMI viral marketing

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Trending Sources

Web 2.0 Product Management: Optimizing Metrics & Viral Growth (Dan.

500 Hats

Fear is the Mind Killer of the Silicon Valley Entrepreneur Web 3.0 = Hailstorm 2.0 & How MSFT-YHOO could beat GOOG Business Models for Social Networks Facebooks #1 Problem Publishing 2.0, » Friday, May 02, 2008 Web 2.0 Dan recently did a terrific presentation on Web 2.0

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Startups, Check Your Budget For Viral Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth.

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‘Will it go viral?’: The one user test mobile app developers should run

The Next Web

Is your app good enough to go viral? This story continues at The Next Web. The post ‘Will it go viral?’: ’: The one user test mobile app developers should run appeared first on The Next Web. Ilya Pozin is a serial entrepreneur, writer, and investor.

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Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content.

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Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

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Dissection of a viral launch | iubenda blog

www.iubenda.com

Dissection of a viral launch. Many of you asked, so I decided to write this blog post, dissecting the launch of iubenda and the viral system we invented. The viral system. Most viral pages dont explain the product, and in my opinion this is a horrible mistake.

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Customer Experiences Go Viral on Social Media Platforms

Duct Tape Marketing

Within hours, your response to your disgruntled customer can go viral—even obtaining national attention (something you definitely don’t want). Customer Experiences Go Viral on Social Media Platforms is a post from: Small Business Marketing Blog from Duct Tape Marketing.

Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Today, I was comparing notes with Ed Baker (one of the gurus of viral growth). We were trying to broaden the conversation beyond just viral customer acquisition.

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Want Your Startup To Appear in TechCrunch? Lean Marketing Hacks for Startups

VC Cafe

Just back from a week of beer, black wardrobes and David Hoselhoff ads- yes, it was Web Week in Berlin. Viral Projects. Some brands understand the value of building a viral project, unrelated to their core offering, with broad appeal.

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A brief history of brand love: The evolution of viral advertisement

The Next Web

This story continues at The Next Web. Dominic Smith is a senior writer and content strategist for Rackspace Digital, the digital marketing infrastructure specialists. In the age of experience-based marketing, some brands want us to do more than just buy their products.

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Taking the Guesswork Out of Virality

Inc Startups

Couple Emerson and Gaby Spartz developed predictive science to measure the viral potential of websites. If you can make things go viral, that’s the closest you can get to having a human superpower." It went extremely viral because she rarely does interviews," says Spartz.

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18 Emotions at the Root of Viral Video Psychology

Inc Startups

When viral videos go crazy, it''s usually because they tap some fundamental human emotions among viewers. A viral video--one that''s seen and shared by a lot of people in a short amount of time--can significantly bolster your brand.

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» 100+ Web Start-up Business Ideas - By Steve Poland - web startup.

Steve Poland

Steves Latest Twitter Update (@PoPo) : Home About Steve Poland: Risk Taker Archives Contact 100+ Web Start-up Business Ideas By Steve Poland • April 29, 2009 With this recession and unemployment so high, there’s likely a lot of people looking to start their own business. I’m formerly a TechCrunch writer , a serial web entrepreneur, and an idea guy. I can’t believe I’ve posted 100+ web start-up business ideas in the past couple years.

Lizzie Velasquez's Mission to Make the Web a Better Place

Inc Startups

Find out how this YouTube star and TED talk viral sensation found the courage to tell her inspirational story

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11 Trends in Web Logo Design

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Web Design Web Development Now Trending : Sony Retires the Cassette Walkman After 30 Years September 28, 2010 Jolie ODell View Comments 11 Trends in Web Logo Design: The Good, the Bad and the Overused email share email share Do you like this story? Designing and critiquing logos for web-based companies and startups is a pursuit of endless fascination for many of us.

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11 Trends in Web Logo Design

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Web Design Web Development Now Trending : Sony Retires the Cassette Walkman After 30 Years September 28, 2010 Jolie ODell View Comments 11 Trends in Web Logo Design: The Good, the Bad and the Overused email share email share Do you like this story? Designing and critiquing logos for web-based companies and startups is a pursuit of endless fascination for many of us.

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100+ Web Start-up Business Ideas

Steve Poland

Steves Latest Twitter Update (@PoPo) : Home About Steve Poland: Risk Taker Archives Contact 100+ Web Start-up Business Ideas By Steve Poland • April 29, 2009 With this recession and unemployment so high, there’s likely a lot of people looking to start their own business. I’m formerly a TechCrunch writer , a serial web entrepreneur, and an idea guy. I can’t believe I’ve posted 100+ web start-up business ideas in the past couple years.

3 Ways To Up Your Web Content And Up Your Game

Blogtrepreneur | Entrepreneur Blog

You’re going to need more than just great articles to make your website stand out on the crowded web. Information presented in a graphically designed, beautiful layout makes for great content that goes viral quickly. Want to be the star of your own web content?

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Viral Marketing With The Oatmeal

Journey of a Serial Entrepreneur

One of my favorite strips on their site is “ How a Web Design Goes Straight to Hell “ You will be surprised as to how often this scenario actually happens. I enjoyed the talk and picked up quite a few things on generating viral traffic growth for your website.

Native App vs. Web App: Which Is Better for Mobile Commerce?

mashable.com

Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. Marketing firm Performics reported that 49% of “heavy mobile web users&# have made a purchase using a mobile device. ); // Welcome to Mashable!

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[Infographic] Secrets To Creating A Viral Infographic

YoungUpstarts

Infographics offer the unique ability to go viral and get your brand in front of millions of online visitors in a single day. Here are five tips for creating an infographic that will go viral and global: 1. That will help it go viral, as controversy sells.

A brief and not-so-kind history of web advertising

The Equity Kicker

You could chart the history of web advertising like this (quotes from Adrian Saunders/beaconreader.com ): Display ads from Yahoo and AOL: “Incredible returns! Build up social capital, focus on “sharing” and watch your amazing work go viral!

Marketing the Viral Effect and Not-for-Profit Gold

crowdSPRING Blog

I was aware of the Lord’s Resistance Army through various news accounts over the past 5 years, but wasn’t aware of a web video. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! I have a massive bias against the current click-bait, let’s go viral , “hot story of the moment” traffic. This limits a little bit what we can track in web analytics tools.

Cheezburger's Ben Huh: How to Make Viral Content

Inc Startups

Cheezburger founder Ben Huh explains why there isn''t one perfect recipe to create wildly-popular web content

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Going Viral: Lessons From a Joke That Triggered 6,000 Tweets

Inc Startups

You can''t force something to go viral. Talk about going viral. From there, it took off--to the tune of 6,000 tweets and countless other mentions across the web. Bringing web nostalgia together with Bootstrap hit a sweet spot of positive reaction for our gag.

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How Web APIs Unlock Value in the Cloud

mashable.com

Heart-Stopping Photos of Attempted Hijacking in China Go Viral. How Web APIs Unlock Value in the Cloud. That is where a web API comes in. Just as the power of crowds has populated the social content repositories of Web 2.0 — YouTube videos, Facebook updates, tweets, and more — the web API enables designers and developers to re-purpose the body of knowledge that is the cloud. The Google Map API is the most used web API. Web Video Roundup.

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Introduction to Growth Hacking for Startups

VC Cafe

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. 101 Growth Hacking Startup Curve Viral marketing

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Get a Viral Launch Page For Your Startup With LaunchRock

ReadWriteStart

We've written before about the importance of having a Web presence for your startup, even if you aren't prepared to launch. If you want to see the virality of LaunchRock in action, search Twitter for "Maple Butter," a new project from Flowtown 's Dan Martell.

9 Web Resources To Help You Accomplish Your Goals Faster

Entrepreneurs-Journey.com by Yaro Starak

In this post I will share with you some of my favorite resources on the web that I keep in my bookmark. As an online entrepreneur, I am constantly working on web projects. As Bloggers or Internet Entrepreneurs, we constantly are building web properties or creating content. WebDesignerWall.com : Blog for Web Designers What? Design, usability, code and trends blog for web designers. TextLinkAds.com : Web Ad Marketplace What?

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Posting Pretty Pictures Is a Legit Web Marketing Strategy

Inc Startups

With the rise of image-rich sites like Pinterest, Instagram, and Tumblr, Web marketing folks are now throwing around a new term: "visual networking." They are open, highly viral, and organic social spaces which leads to a very high degree of virality, high amplification, and bigger reach.

Business Model Analysis, Part 5: Virality

Platforms and Networks

Others delve into specific issues; this one provides an overview of viral customer acquisition dynamics. A product grows virally when its use spreads through direct, customer-to-customer transmission. Viral growth occurs through four different mechanisms listed below. With the exception of incentives, these mechanisms do not entail any marketing expenditures, so business models that harness strong viral growth can be very attractive. virality business models

Rethinking Mobile First

A VC : Venture Capital and Technology

I wrote the Mobile First Web Second blog post a few years ago. In that post, I talked about apps that were designed to be used on mobile primarily with the web as a companion. It has become a bit of a orthodoxy among the consumer social startup crowd to do mobile first and web second. Vibhu makes some excellent points: All in all, mobile service apps turn out to be a horrible place to close viral loops and win at the retention game. Mobile first, web second.

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How developers should manage customer support when their app goes viral

The Next Web

Mobile apps and games are known for their unprecedented customer growth and scale, unlike anything seen in traditional retail or Web commerce. Tiny, unknown apps can suddenly go viral and, seemingly overnight, grow to millions of users.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

Raise your hand if you've heard this: "How can we make our video viral?" And you know the moment those words are uttered you are dealing with a video/effort that is most definitely never going to become "viral."

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

If you want to win on the web, you have to do both Own and Rent really well. And all standard metrics in any decent web analytics tool. The Web Metrics Lifecycle Process is Define > Measure > Analyze > Action > Improve or Eliminate.

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

If it's the number of invites sent, it's virality. Advanced Analytics Big Data Digital Analytics Web Analytics Web Insights Web Metrics actionable analytics business optimization experimentation and testing key performance indicators

[Review] Gamification By Design: Implementing Game Mechanics In Web And Mobile Apps

YoungUpstarts

The trouble with a book titled “ Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps ” is that most people will assume it’s meant for games – or at the very most, application – designers.

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