The Enterprise Tech Media Hype Cycle
First, someone declares a hot market.
Then, some well-known personality says not so fast.
Some more media folks side with the contrarian view.
Awhile later, the issue gets resurrected by someone with an obvious interest.
But hold on, it’s not hot after all; it is boring and dreadfully dull.
Then the same media folks shoot down the contrarian view.
At some point I chime in with a call for reason.
The obvious interests wake up again with their comments.
And that well-known person does a mea culpa.
Of course in another five years, we will revisit this entire cycle, just like we did in the late 90’s up until the whole thing collapsed in 2002. Until then, look for enterprise tech to continue to see a resurgence as entrepreneur and investor interest in social and consumer web shifts.
As I mentioned yesterday, enterprise tech can be disrupted and the old guard challenged, but a new veneer is not going to cut it. Despite what the media thinks or what vested interests carp about, enterprise holistically is a slow moving market, but one that also can be highly innovative and dynamic because of the problems being solved. Just do not depend on IT departments to lead the way.
A few of us enterprisey investor folks will be speaking on a panel next Tuesday at the September New York Enterprise Tech Meetup. While space is filling up quick, you should definitely grab yourself a ticket if you have a keen interest in the enterprise tech market and want to understand the current trends from the mouths of active investors in the space.
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