Ms. Engle cited a 2012 study by SEOBook, a search strategies company, which found that “nearly half of searchers did not recognize top ads as distinct from natural search results.” Top ads are advertisements that appear immediately above the list of search results.
“F.T.C. Tells Search Engines to Label Advertising as Such” via The New York Times
And with mobile, the distinction between organic and paid results will only get more muddled for consumers.
Source: The New York Times
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