In startups, Always be…
- recruiting.
- selling.
- raising money.
- thinking about risk.
- worrying about running out of money.
- focused on firm culture.
- selling.
- recruiting.
- having fun.
- aware of your utility function.
- honest with partners, employees and investors.
- evaluating yourself against objectives.
- humble.
- identifying and leveraging mentors who can help you grow and achieve your objectives.
- “paying it forward” by helping others grow and achieve their objectives.
- worrying about not running out of money.
- cognizant and honest about stress and digging the start-up gig all the same.
- selling.
- recruiting.
- trying to change the world.
This is my Top 20. You need to come up with yours. Ours are unlikely to be identical, but the key elements of selling, recruiting and protecting the firm’s finances should be hallmarks of every Top 20 list. Because without customers, the best people and the liquidity to hire the best people and deliver a great product, the whole effort is destined for failure. So do whatever you can to increase the chances of success - including self-preservation…
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