Marketing Podcast with Neil Crist
Podcast Transcript
On today’s episode, we discuss the ins and outs of Moz’s latest State of Local SEO Industry Report, a survey that was created with the help of nearly 1,500 local search marketers.
The local search market is in a constant state of evolution, but Crist has his finger on the pulse of the landscape and shares his insights and knowledge with us here.
Questions I ask Neil Crist:
- What are the most important ranking factors for small businesses today?
- What role does proximity play in search results?
- At what point does this all become pay to play?
What you’ll learn if you give a listen:
- Why local marketers are competing against national brands in local search results.
- How changes at Google have thrown off business‘s abilities to track attribution to their website.
- Why “people also asked” is a key signal for local marketers to understand.
Key takeaways from the episode and more about Neil Crist:
- Learn more about Neil Crist
- Learn more about Moz
- Check out the State of Local SEO Industry Report
- Read the Moz Blog
- Connect on LinkedIn
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