40 Small Business Marketing Statistics and Trends for 2024
99.9% of all US businesses are small businesses, and there are over 32.5 million small businesses in the United States.
Small businesses are the backbone of the American economy. To shed light on the importance of small businesses and how you can grow your small business faster, here are the essential small business marketing statistics for 2024:
1. Social media has become a gold mine for businesses. Over 72% of companies use social media to create informed business decisions. And 85% agree that social data is the primary source of business intelligence. [Sprout Social]
2. Make your presence known on social media. With over 55% of consumers learning about new brands through social media, you can’t let your business get left behind. [Sprout Social]
3. 55% of small business owners in the US used social media for advertising. And 66% of those surveyed claimed to use Facebook and 42% for YouTube. [Statista]
4. 43% of consumers used social media to find new products in the past year. Ensure your social media accounts have the appropriate links to your products or services. [Sprout Social]
5. 20.77% of small enterprises spent ten hours or more on social media marketing. Create an updated social media marketing strategy with specific goals to help achieve mid-to-long-term business goals. [Statista]
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6. Effective social media marketing is vital to a business’s success. 63% of marketers believe that social media is critical to their business. [Statista]
7. Facebook had nearly 3 billion monthly active users in January 2023. Small businesses can leverage this massive audience by creating a page, using Facebook ads, and engaging with people. [Datareportal]
8. Over 200 million small businesses worldwide use Facebook’s business tools. The Facebook page is among the most effective ways to build an online presence. [Facebook]
9. Instagram ads can reach 849.3 million users, and 14% of people aged 13 and above can be achieved through ads. If you want to reach younger audiences, take a dip with Instagram advertising. [Hootsuite]
10. 83% of consumers use Instagram to find new products or services. Instagram is best known for its influencer marketing which enables businesses to reach target audiences faster. [Facebook]
11. Working with Instagram influencers can be expensive. The average cost per post will cost you between $100-$2,085; videos can cost between $114-$3,138, and stories at $43-$271. Hence, investing and finding the right influencers to work with your brand is essential. [InfluencerMarketingHub].
12. TikTok is a better platform for reaching younger audiences. Over 32.5% of its users are between 10-19, and 29.5% are aged 20-29. Experiment with TikTok marketing to reach Gen Z and millennials. [Statista]
13. Mobile devices generate 54.4% of global web traffic. Small businesses must build mobile-optimized websites to create a credible online presence. [Statista]
14. 76% of people search on a smartphone and visit a related business nearby within a day. 28% of mobile searches result in a purchase. [ThinkWithGoogle]
15. 60% of smartphone users have contacted a business directly using Google search results. So, ensure your small business website’s contact information is easy to find. [ThinkWithGoogle]
16. Optimize your website and avoid slow-loading pages. For example, pages loading within two seconds have a bounce rate of 9%, while pages loading within more than five seconds have bounce rates of over 38%. [Pingdom]
17. 1 in 2 visitors, or 53% of consumers, abandon a website that takes more than three seconds to load. And 21% of consumers claim that slow loading is the main reason for online shopping dissatisfaction. [Digital]
18. Google drives up to 70% of mobile search traffic, followed by Bing at 13.31% and Baidu at 12.53%. Hence, SEO optimization is essential to increasing traffic to your business website. [Netmarketshare]
19. Content titles with questions had a 14.1% higher click-through rate than titles without questions. It’s vital to arouse curiosity to ensure that people read your content. [Backlinko]
20 .71% of small businesses survived the pandemic through digitization. With over 2.14 billion people buying goods and services online in 2021, people expect small businesses to have their business websites and support online transactions. [Saleforce]
21. 77% of consumers regularly read online reviews when browsing for local businesses. And 62% believe they’ve seen fake reviews for local businesses. [BrightLocal]
22. Consumers are more likely to spend over 1% more on a business with great reviews. Prioritize excellent customer service at all times to generate more profit. [Invespcro]
23. Additionally, 72% of people claim that positive reviews increase their trust in a local business. In contrast, 86% hesitate to purchase from a company with negative online reviews. [Invespcro]
24. 70% of consumers support local businesses by shopping online or a mix of online and in-store. And 45% of millennials and Gen X customers tend to support local businesses more through online shopping. [Intuit]
25. Email marketing is a powerful growth channel. In 2022, there were 4.3 billion people with email worldwide. This number will grow to 4.6 billion in 2025. [Statista]
26. Marketers can expect an average ROI of $42 for every $1 spent on email marketing. It’s a cost-efficient way to generate leads and reach specific audiences. [DMA]
27. Email marketing is an effective channel for content distribution. 87% of marketers use email marketing to share content, next to social media at 89%. [ContentMarketingInstitute]
28. Avoid bombarding your subscribers with multiple emails per week. Your audience will appreciate you more if you spend less than five weekly newsletters. [GetResponse]
29. Personalization is critical to a successful email marketing campaign. Over 60% of retail, e-commerce, and consumer goods and services companies personalize their emails based on past purchases. [Litmus]
30. Up to 22% of all email campaigns are opened within the first hour after sending. Create curious subject lines to get the most out of this fact. [GetResponse]
31. Avoid using the “no-response” email address. 45% of internet users don’t open emails from unknown addresses with your business name. [Statista]
32. 59% claim that marketing emails have influenced their purchase decisions. So, craft a strategic marketing campaign optimized to help get your business the best results. [Salecycle]
33. You don’t want to only focus on selling products or services. Share your expertise to help build credibility for your business. Up to 72% of the most successful marketers in North America measure ROI through content marketing efforts. [eMarketer]
34. B2C (business-to-consumer) marketers using at least two organic social media platforms claim that Facebook (59%) and Instagram (21%) produce the best content marketing results. And 81% of marketers see content as a fundamental business strategy. [ContentMarketingInstitute]
35. As much as 69% of people prefer to read text-based articles, websites, or posts. 4% prefer infographics, 3% prefer e-books or manuals, 3% like to attend webinars or pitches, and 2% prefer receiving sales calls or demos. [Wyzowl]
36. When writing content, remember to use simple and direct sentences. According to Nielsen, people rarely read everything online. They prefer to scan or pick out only the necessary information. [Nielsen]
37. Don’t forget to track your blog’s traffic analytics. Only one-third of bloggers regularly check their blog analytics. This will serve as your benchmark and guide to adjusting your marketing efforts to help increase website traffic. [Statista]
38. 49% of businesses say that organic search brings the best marketing return on investment (ROI). [Backlinko]
39. Over 20% of businesses measure marketing channels’ success by the number of leads generated. [Impression]
40. The average local small business puts 5-10% of its revenue towards its digital marketing budget. [Localiq]
We hope these insights help you start building your brand or motivate you to look at how you can refresh your existing brand. Learn, assess, and apply these critical marketing statistics to propel your small business forward.
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