A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 15, 2010
Many of my mistakes can be traced back to a failure to recognize and appreciate "sunk cost.". The term comes from economics: "Sunk Cost" is money you've already spent and cannot get back no matter what. A " rational actor ," as economists say, will completely ignore sunk costs when making decisions because the money is gone no matter what action is taken next.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 19, 2010
The startup community over at Answers OnStartups has really taken off! Dharmesh and I started it just a few months ago and it's already helped thousands of people. And vice-versa: For every question I've answered, there's another where I've learned something too. It's a total blast — you should come check it out. It's like being in a room with 200 people in various stages of doing startups, all eager to listen to your problems and questions and ready with experience and advice.
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