– Creating and Marketing your Unique Selling Proposition. Just as there is no better way of reaching your target market presently than Google AdWords, there is no better way of convincing visitors to forever leave your site than running Google Ads on it. Tags: Marketing What do you think?). Mistake 1: Where’s your Hook? MORE >>

I am happy that I have helped several companies get to their next level with regards to their social media marketing , but I also find that many companies that seek my services are looking for social business expertise with a budget that does not place sufficient value on the experience they need.  That’s why I call it an oxymoron.  MORE >>

Tweet Patrick McKenzie , the founder of Bingo Card Creator , recently gave a talk at the Business of Software conference about selling software to underserved markets. The marketing message for your product – software or not – can’t be focused on features alone. marketing bingo card creator emotional marketing MORE >>

Rand Fishkin has a good post in response to my marketing posts over the past two days. In it he makes this assertion: For the first few years that I was in the "web world," 1997-2001, there was a dangerous and obvious bias in startups toward sales and marketing - and branding in particular. More likely it guaranteed failure. MORE >>

Over time the idea that winners in new markets are the ones who have been the first (not just early) entrants into their categories became unchallenged conventional wisdom in Silicon Valley. Tellis had a much more accurate description of what happens to startup companies entering new markets. First mover advantage – great bad idea. MORE >>