Content Marketing for Startups
MARCH 22, 2016
— market. The thought of marketing their software baby is so painful, uncomfortable, and unpleasant that time and time again developers will rationalize that since their software is so much better than everything else in the same space, they can just wait for customers to show up. Content MarketingAnd then they finish.
7 Digital Marketing Trends For Your Brand Success in 2016
SEPTEMBER 17, 2015
Digital marketing has gone under some major makeovers over the last few years. digital marketing predictions in 2015. 1.
Invite: Digital Marketing And Brand Storytelling Trends 2016 Workshop
JANUARY 6, 2016
Theme: Global Digital marketing and Brand Storytelling trends 2016. This will be a good way to start 2016 on a creative and fun note!
Global Access To Your Content Marketing eCourse!
APRIL 6, 2016
The course would have 10 video modules, free eBooks, and a creativity manifesto that you can use to build your content marketing skills.
Content Marketing For E-Commerce: A Stepwise Guide For Beginners
APRIL 15, 2016
This is a guest post by Olga Rabo from Berlin, Germany and Olga shares her tips on Content Marketing for E-Commerce players. It’s OPEN!
5 Common Mistakes Made By Content Marketing Beginners
SEPTEMBER 12, 2015
Look around and you’ll notice that almost every other company – rather, all of them, are trying their hand at content marketing.
The European Startup Market
A VC : Venture Capital and Technology
OCTOBER 4, 2015
Third, European entrepreneurs have, for the most part, abandoned the approach of building domestic businesses in their home markets and are now targeting global customer bases from day one. At USV, we’ve been investing in European startups since 2008. Currently 22% of our active portfolio is in Europe. So what’s happening here?
Current Startup Market Emotional Biases
APRIL 21, 2016
This happens in every market transition, and can create quite a bit of tension between the different constituents in each company. Unlike the endless flurry of short term prognostications that resulted from the public market decline and subsequent rise in Q1, the separation of thinking between a short term view (e.g. But why? Period.
Why Your Sales Team Should Spend More Time On Content Marketing
MARCH 7, 2016
In many previous organizations that I’ve worked with Sales was always a team somehow disconnected with marketing or product.
Push Marketing Has Been Replaced By Pull Marketing
Startup Professionals Musings
SEPTEMBER 17, 2016
The days are gone when marketing was all “pushing product.” content marketing digital marketing pull marketing push marketing
Target Marketing 101 [Infographic]
Up and Running
DECEMBER 16, 2014
Consider the infographic below your introductory lesson—Target Marketing 101.
7 Social Media Marketing Habits That Lead To Failure
NOVEMBER 27, 2015
Social media marketing (SMM) not working is simply a sign that you need to identify what's going wrong and try again. Sign me up. .
This Is How Email Marketing Contributes To Startup Growth
JANUARY 21, 2016
Many people might think email marketing as an out-dated marketing tool, but looking at stats, the benefits of email marketing are clear.
In Defense of the Renegade Marketers
AUGUST 9, 2016
With the dawn of social media and explosion of internet access across the globe came a revolution in marketing. The possibilities were endless.
How to Supercharge your Content Marketing with Paid Advertising
APRIL 22, 2016
Here are eight advertising platforms that can help a Content Marketer extend the reach of a content piece and supercharge their distribution efforts.
25 Marketers Share Awesome Social Analytics Tools For 2016
JANUARY 8, 2016
2015 was a great year for Content marketers and brand owners. Keep this list printed out next to your marketing plans! Tool 4: Buffer. 5.
Facebook Marketing: A Small Business Guide
Up and Running
SEPTEMBER 2, 2016
When used correctly, Facebook has the potential to be a huge marketing asset for small businesses. 10 Successful Facebook Marketing Examples.
Digital Marketing Made Human
JUNE 29, 2016
Buyers have become savvy to marketing. They’re more empowered and they know how to reject or even avoid traditional marketing. Opine.
Why Capital Markets Matter
A VC : Venture Capital and Technology
AUGUST 24, 2015
If your business consumes capital and needs more of it, then changes in capital markets can affect you. entrepreneurship VC & Technology
Second and Third Tier Markets And Beyond
A VC : Venture Capital and Technology
JUNE 6, 2016
Entrepreneurs in the third tier can access the talent and capital they need to be successful in these third tier markets but it is a bit harder to do both. And the investors in the first and second tier markets won’t come down and do that without a strong local lead. Every third tier market needs a few VC firms like that.
Why Small Businesses Can Take Up the Content Marketing Opportunity
NOVEMBER 23, 2015
The Content marketing opportunity is here. It is going to be an inherently strong marketing trend in the 2016 and beyond. via GIPHY.
How to Create Marketing Hype For Your New Launch
FEBRUARY 19, 2016
To create marketing hype for your new launch isn’t something you can do it in a day. How to Create Marketing Hype For Your New Launch. 1.
The Illusion of Product/Market Fit for SaaS Companies
JANUARY 20, 2015
“We have product/market fit.” ” “We are searching for product/market fit.” ” “We are raising this financing to find product/market fit.” ” “Our customer traction demonstrates product/market fit.” ” Product/market fit. But first, some history.
Lean Market Research for Startups
MAY 12, 2013
Visit my website for full links, other content, and more! ]].
Does Content Marketing Actually Work?
MAY 16, 2016
While Google and Facebook have made content marketing fashionable, we do see a lot of people wondering if it is really worth the time.
What’s The Difference Between Content Marketing And PR?
JANUARY 25, 2016
Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR.
For marketing early startups: Deep, not wide
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 9, 2014
Because success in social marketing channels arises from a resonance between your personality and the norms and language of that channel.
Revenue = Product Market Fit
FEBRUARY 5, 2014
Most consumer web/mobile companies focus on user growth and usage early in the company’s lifecycle before shifting to monetization.
Every Startup Employee is a Marketer
JANUARY 24, 2014
One of the more important hats for everyone to wear, which doesn’t always come naturally to people, is that of marketer. Marketing
7 Content Marketing Goals For 2016 That You Can Set For Your Brand
OCTOBER 13, 2015
Content marketing has received a lot of attention in recent times but the fact is that not many were using the term till even five years ago.
Smaller Brands Have An Extreme Competitive Advantage in Content Marketing
MAY 14, 2015
Ken believes that small businesses and startups can have an extreme competitive advantage in content marketing. Ken Herron : Yes, absolutely.
What Marketers Can Learn From Kim Kardashian
JUNE 28, 2016
Marketing and branding brand development consumer psychology Kim Kardashian parasocial relationships social media marketingSo cool!
5 Business Blogs That Are Kicking Ass in Content Marketing
JULY 23, 2015
When it comes to content , it is either the social media or content marketing agencies that fill in the top slots for being awesome. With
Free Marketing Images
Blogtrepreneur | Entrepreneur Blog
JULY 20, 2016
This page features free marketing images for journalists and bloggers. Images
Top 5 Reasons Why Your Content Marketing Campaign Failed
JUNE 3, 2016
Content Marketing ’s true worth was emphasized by Bill Gates when he said, “Content is king.” Content marketing takes patience and time.
5 Reasons Why Content Marketing Is Getting Harder And Why You Need Experts
JULY 9, 2015
Tim Berry recently wrote a great post on why content marketing is getting harder from a very personal and a business focused perspective.
A Mile in Their Shoes: Framing Your Content Marketing Strategy
JULY 29, 2016
There are thousands of articles, videos, and books out there, all eager to tell you the “secret” to effective content marketing.
Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back
View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014.
Market Type and Revenue. 2 Minutes to Find Out Why
FEBRUARY 24, 2015
Understanding “Market Type” can save you a ton of money and time. Minute Lessons Market Types
I Don’t Hate Marketing
SEPTEMBER 22, 2011
One of the jokes in my little universe is that “every time I hear the word ‘marketing’ I throw up a little in my mouth.” ” I’ve been joking about this long enough that it’s become conventional wisdom that I hate marketing. The topic is marketing. You nailed it.