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Content Marketing for Startups

47 Hats

market. The thought of marketing their software baby is so painful, uncomfortable, and unpleasant that time and time again developers will rationalize that since their software is so much better than everything else in the same space, they can just wait for customers to show up. Content MarketingAnd then they finish.

7 Digital Marketing Trends For Your Brand Success in 2016


Digital marketing has gone under some major makeovers over the last few years. digital marketing predictions in 2015. 1.

Invite: Digital Marketing And Brand Storytelling Trends 2016 Workshop


Theme: Global Digital marketing and Brand Storytelling trends 2016. This will be a good way to start 2016 on a creative and fun note!

Push Marketing Has Been Replaced By Pull Marketing

Startup Professionals Musings

The days are gone when marketing was all “pushing product.” content marketing digital marketing pull marketing push marketing

Global Access To Your Content Marketing eCourse!


The course would have 10 video modules, free eBooks, and a creativity manifesto that you can use to build your content marketing skills.

Announcing New Course- Content Marketing For Beginners


Content Marketing for beginners is always a challenge. These are the exact questions, Content marketing experts at all levels struggle with.

11 Unusual Ways To Market Your Startup Brand in 2016


Except the question: what are the new digital trends , how do you market your Startup brand in 2016? The Internet has democratized our world.

5 Common Mistakes Made By Content Marketing Beginners


Look around and you’ll notice that almost every other company – rather, all of them, are trying their hand at content marketing.

The European Startup Market

A VC : Venture Capital and Technology

Third, European entrepreneurs have, for the most part, abandoned the approach of building domestic businesses in their home markets and are now targeting global customer bases from day one. At USV, we’ve been investing in European startups since 2008. Currently 22% of our active portfolio is in Europe. So what’s happening here?

LinkedIn Marketing: A Small Business Guide

Up and Running

But, LinkedIn isn’t just a social networking site for job seekers—it’s also a great marketing platform for businesses. Create a company page.


Current Startup Market Emotional Biases

Feld Thoughts

This happens in every market transition, and can create quite a bit of tension between the different constituents in each company. Unlike the endless flurry of short term prognostications that resulted from the public market decline and subsequent rise in Q1, the separation of thinking between a short term view (e.g. But why? Period.

Why Your Sales Team Should Spend More Time On Content Marketing


In many previous organizations that I’ve worked with Sales was always a team somehow disconnected with marketing or product.

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Target Marketing 101 [Infographic]

Up and Running

Consider the infographic below your introductory lesson—Target Marketing 101.

7 Social Media Marketing Habits That Lead To Failure


Social media marketing (SMM) not working is simply a sign that you need to identify what's going wrong and try again. Sign me up.  .

Twitter Marketing: A Small Business Guide

Up and Running

Nowadays, having a presence on social media is a marketing necessity. See Also: Facebook Marketing: A Small Business Guide. 1. Videos.

This Is How Email Marketing Contributes To Startup Growth

YFS Magazine

Many people might think email marketing as an out-dated marketing tool, but looking at stats, the benefits of email marketing are clear.

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25 Marketers Share Awesome Social Analytics Tools For 2016


2015 was a great year for Content marketers and brand owners. Keep this list printed out next to your marketing plans! Tool 4: Buffer. 5.

How to Supercharge your Content Marketing with Paid Advertising


Here are eight advertising platforms that can help a Content Marketer extend the reach of a content piece and supercharge their distribution efforts.

Why Capital Markets Matter

A VC : Venture Capital and Technology

If your business consumes capital and needs more of it, then changes in capital markets can affect you. entrepreneurship VC & Technology

Digital Marketing Made Human


Buyers have become savvy to marketing. They’re more empowered and they know how to reject or even avoid traditional marketing. Opine.

Why Small Businesses Can Take Up the Content Marketing Opportunity


The Content marketing opportunity is here. It is going to be an inherently strong marketing trend in the 2016 and beyond. via GIPHY.

The Illusion of Product/Market Fit for SaaS Companies

Feld Thoughts

“We have product/market fit.” ” “We are searching for product/market fit.” ” “We are raising this financing to find product/market fit.” ” “Our customer traction demonstrates product/market fit.” ” Product/market fit. But first, some history.

Facebook Marketing: A Small Business Guide

Up and Running

When used correctly, Facebook has the potential to be a huge marketing asset for small businesses. 10 Successful Facebook Marketing Examples.

How to Create Marketing Hype For Your New Launch


To create marketing hype for your new launch isn’t something you can do it in a day. How to Create Marketing Hype For Your New Launch. 1.

Lean Market Research for Startups

VC Cafe

Visit my website for full links, other content, and more! ]].

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Second and Third Tier Markets And Beyond

A VC : Venture Capital and Technology

Entrepreneurs in the third tier can access the talent and capital they need to be successful in these third tier markets but it is a bit harder to do both. And the investors in the first and second tier markets won’t come down and do that without a strong local lead. Every third tier market needs a few VC firms like that.

For marketing early startups: Deep, not wide

A Smart Bear: Startups and Marketing for Geeks

Because success in social marketing channels arises from a resonance between your personality and the norms and language of that channel.

Revenue = Product Market Fit

Agile VC

Most consumer web/mobile companies focus on user growth and usage early in the company’s lifecycle before shifting to monetization.

What’s The Difference Between Content Marketing And PR?


Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR.

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Every Startup Employee is a Marketer

Instigator Blog

One of the more important hats for everyone to wear, which doesn’t always come naturally to people, is that of marketer. Marketing

Does Content Marketing Actually Work?


While Google and Facebook have made content marketing fashionable, we do see a lot of people wondering if it is really worth the time.

Smaller Brands Have An Extreme Competitive Advantage in Content Marketing


Ken believes that small businesses and startups can have an extreme competitive advantage in content marketing. Ken Herron : Yes, absolutely.

7 Content Marketing Goals For 2016 That You Can Set For Your Brand


Content marketing has received a lot of attention in recent times but the fact is that not many were using the term till even five years ago.

Why Your Startup Needs An Email Marketing Strategy


However, experts will tell you, why Email marketing is so important and remains the most profitable channel of them all. Use tools.

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5 Business Blogs That Are Kicking Ass in Content Marketing


When it comes to content , it is either the social media or content marketing agencies that fill in the top slots for being awesome. With

5 Reasons Why Content Marketing Is Getting Harder And Why You Need Experts


Tim Berry recently wrote a great post on why content marketing is getting harder from a very personal and a business focused perspective.

I Don’t Hate Marketing

Feld Thoughts

One of the jokes in my little universe is that “every time I hear the word ‘marketing’ I throw up a little in my mouth.” ” I’ve been joking about this long enough that it’s become conventional wisdom that I hate marketing. The topic is marketing. You nailed it.

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014.

Market Type and Revenue. 2 Minutes to Find Out Why

Steve Blank

Understanding “Market Type” can save you a ton of money and time. Minute Lessons Market Types

Marketing, Branding, PR, Advertising. Oh, My!

Fresh Inc.: The Staff Blog

While they often get lumped together in industry types or job descriptions, marketing, branding, PR and advertising are not all one and the same

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