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Is Influencer Marketing the Future of Marketing?


But does this mean that influencer marketing is taking the place of traditional advertising? Not sure how to start with digital marketing?

Content Marketing for Startups

47 Hats

market. The thought of marketing their software baby is so painful, uncomfortable, and unpleasant that time and time again developers will rationalize that since their software is so much better than everything else in the same space, they can just wait for customers to show up. Content MarketingAnd then they finish.

7 Digital Marketing Trends For Your Brand Success in 2016


Digital marketing has gone under some major makeovers over the last few years. 7 digital marketing predictions in 2015. Don’t believe us?

Global Access To Your Content Marketing eCourse!


The course would have 10 video modules, free eBooks, and a creativity manifesto that you can use to build your content marketing skills.

Invite: Digital Marketing And Brand Storytelling Trends 2016 Workshop


Theme: Global Digital marketing and Brand Storytelling trends 2016. > Free DIY digital marketing tools list for your businesses and brands.

11 Unusual Ways To Market Your Startup Brand in 2016


Except the question: what are the new digital trends , how do you market your Startup brand in 2016? The Internet has democratized our world.

5 Common Mistakes Made By Content Marketing Beginners


Look around and you’ll notice that almost every other company – rather, all of them, are trying their hand at content marketing.

The European Startup Market

A VC : Venture Capital and Technology

Third, European entrepreneurs have, for the most part, abandoned the approach of building domestic businesses in their home markets and are now targeting global customer bases from day one. At USV, we’ve been investing in European startups since 2008. Currently 22% of our active portfolio is in Europe. So what’s happening here?

Why Small Businesses Can Take Up the Content Marketing Opportunity


The Content marketing opportunity is here. It is going to be an inherently strong marketing trend in the 2016 and beyond. via GIPHY.

YouTube Marketing: A Small Business Guide

Up and Running

If you want to use YouTube to market your small business, you’ll be creating videos, plain and simple. Set up your YouTube channel.

Why Your Sales Team Should Spend More Time On Content Marketing


In many previous organizations that I’ve worked with Sales was always a team somehow disconnected with marketing or product.

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Target Marketing 101 [Infographic]

Up and Running

Consider the infographic below your introductory lesson—Target Marketing 101.

Push Marketing Has Been Replaced By Pull Marketing

Startup Professionals Musings

The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. Marty Zwilling.

Does Content Marketing Actually Work?


While Google and Facebook have made content marketing fashionable, we do see a lot of people wondering if it is really worth the time.

Current Startup Market Emotional Biases

Feld Thoughts

Bill Gurley wrote an incredible post yesterday titled On the Road to Recap: Why the unicorn financing market just became dangerous … for all involved. This happens in every market transition, and can create quite a bit of tension between the different constituents in each company. It’s long but worth reading every word slowly.

LinkedIn Marketing: A Small Business Guide

Up and Running

But, LinkedIn isn’t just a social networking site for job seekers—it’s also a great marketing platform for businesses. Create a company page.

How to Create Marketing Hype For Your New Launch


To create marketing hype for your new launch isn’t something you can do it in a day. How to Create Marketing Hype For Your New Launch.

7 Social Media Marketing Habits That Lead To Failure


If your campaigns are using a range of social media marketing habits that lead to failure, then it's time to make a change. Sign me up. .

Instagram Marketing: A Small Business Guide

Up and Running

See Also: Facebook Marketing: A Small Business Guide. See Also: Twitter Marketing: A Small Business Guide. Create a short, snappy bio.

This Is How Email Marketing Contributes To Startup Growth

YFS Magazine

Many people might think email marketing as an out-dated marketing tool, but looking at stats, the benefits of email marketing are clear.

Email 55

8 Powerful Online Tools For Digital Marketers

YFS Magazine

Here's a look at 8 free online apps that can make online marketing much easier for small businesses.

25 Marketers Share Awesome Social Analytics Tools For 2016


2015 was a great year for Content marketers and brand owners. Keep this list printed out next to your marketing plans! Tool 4: Buffer.

Why Capital Markets Matter

A VC : Venture Capital and Technology

If your business consumes capital and needs more of it, then changes in capital markets can affect you. entrepreneurship VC & Technology

The Illusion of Product/Market Fit for SaaS Companies

Feld Thoughts

“We have product/market fit.” ” “We are searching for product/market fit.” ” “We are raising this financing to find product/market fit.” ” “Our customer traction demonstrates product/market fit.” ” Product/market fit. But first, some history.

How to Supercharge your Content Marketing with Paid Advertising


Here are eight advertising platforms that can help a Content Marketer extend the reach of a content piece and supercharge their distribution efforts.

Revenue = Product Market Fit

Agile VC

Arguably revenue is the best signal of product-market fit for B2B startups. But B2B startups need to take a different tack.

3 Simple Reasons To Try Marketing Automation

YFS Magazine

You’ll find that marketing automation is one trend you shouldn't ignore.

Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Marty Zwilling.

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Every Startup Employee is a Marketer

Instigator Blog

One of the more important hats for everyone to wear, which doesn’t always come naturally to people, is that of marketer. Marketing

3 Common Email Marketing Mistakes

Fresh Inc.: The Staff Blog

About half of all email marketing campaigns suffer from these easily avoidable errors

Digital Marketing Made Human


Buyers have become savvy to marketing. They’re more empowered and they know how to reject or even avoid traditional marketing. Opine.

Twitter Marketing: A Small Business Guide

Up and Running

Nowadays, having a presence on social media is a marketing necessity. See Also: Facebook Marketing: A Small Business Guide. Videos.

Smaller Brands Have An Extreme Competitive Advantage in Content Marketing


Ken believes that small businesses and startups can have an extreme competitive advantage in content marketing. Ken Herron : Yes, absolutely.

Why Your Startup Needs An Email Marketing Strategy


However, experts will tell you, why Email marketing is so important and remains the most profitable channel of them all. Use tools.

Email 63

7 Content Marketing Goals For 2016 That You Can Set For Your Brand


Content marketing has received a lot of attention in recent times but the fact is that not many were using the term till even five years ago.

I Don’t Hate Marketing

Feld Thoughts

One of the jokes in my little universe is that “every time I hear the word ‘marketing’ I throw up a little in my mouth.” ” I’ve been joking about this long enough that it’s become conventional wisdom that I hate marketing. The topic is marketing. You nailed it.

What’s The Difference Between Content Marketing And PR?


Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR.

PR 58

How to Make a Smart Marketing Plan

Fresh Inc.: The Staff Blog

Reexamine your assumptions before planning this year's marketing campaigns

5 Business Blogs That Are Kicking Ass in Content Marketing


When it comes to content , it is either the social media or content marketing agencies that fill in the top slots for being awesome. Eventbrite.

How to Calculate Social Media Marketing ROI for Your Small Business

Up and Running

Gone are the days where social media marketing was merely an experimental marketing tactic. Identify your business goals. Engagement.