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Content Marketing for Startups

47 Hats

market. The thought of marketing their software baby is so painful, uncomfortable, and unpleasant that time and time again developers will rationalize that since their software is so much better than everything else in the same space, they can just wait for customers to show up. Content MarketingAnd then they finish.

7 Digital Marketing Trends For Your Brand Success in 2016


Digital marketing has gone under some major makeovers over the last few years. digital marketing predictions in 2015. 1.

Global Access To Your Content Marketing eCourse!


The course would have 10 video modules, free eBooks, and a creativity manifesto that you can use to build your content marketing skills.

Invite: Digital Marketing And Brand Storytelling Trends 2016 Workshop


Theme: Global Digital marketing and Brand Storytelling trends 2016. This will be a good way to start 2016 on a creative and fun note!

Current Startup Market Emotional Biases

Feld Thoughts

This happens in every market transition, and can create quite a bit of tension between the different constituents in each company. Unlike the endless flurry of short term prognostications that resulted from the public market decline and subsequent rise in Q1, the separation of thinking between a short term view (e.g. But why? Period.

3 SlideShares That Define The Future Of Marketing


As marketers we are always up-to-date with what’s trending in the industry – or at least try to be! The Future of Marketing from HubSpot.

Announcing New Course- Content Marketing For Beginners


Content Marketing for beginners is always a challenge. These are the exact questions, Content marketing experts at all levels struggle with.

5 Common Mistakes Made By Content Marketing Beginners


Look around and you’ll notice that almost every other company – rather, all of them, are trying their hand at content marketing.

Why Capital Markets Matter

A VC : Venture Capital and Technology

If your business consumes capital and needs more of it, then changes in capital markets can affect you. entrepreneurship VC & Technology

Why Your Sales Team Should Spend More Time On Content Marketing


In many previous organizations that I’ve worked with Sales was always a team somehow disconnected with marketing or product.

Sales 71

In Defense of the Renegade Marketers

crowdSPRING Blog

With the dawn of social media and explosion of internet access across the globe came a revolution in marketing. The possibilities were endless.

7 Social Media Marketing Habits That Lead To Failure


Social media marketing (SMM) not working is simply a sign that you need to identify what's going wrong and try again. Sign me up.  .

Target Marketing 101 [Infographic]

Up and Running

Consider the infographic below your introductory lesson—Target Marketing 101.

Second and Third Tier Markets And Beyond

A VC : Venture Capital and Technology

Entrepreneurs in the third tier can access the talent and capital they need to be successful in these third tier markets but it is a bit harder to do both. And the investors in the first and second tier markets won’t come down and do that without a strong local lead. Every third tier market needs a few VC firms like that.

25 Marketers Share Awesome Social Analytics Tools For 2016


2015 was a great year for Content marketers and brand owners. Keep this list printed out next to your marketing plans! Tool 4: Buffer. 5.

Digital Marketing Made Human


Buyers have become savvy to marketing. They’re more empowered and they know how to reject or even avoid traditional marketing. Opine.

Is Content Marketing the New Journalism?


HANDPICKED RELATED LEARNING: Content Marketing 101 for your brands. Hello brand journalism: Content Marketing is the brand new revenue channel.

How to Supercharge your Content Marketing with Paid Advertising


Here are eight advertising platforms that can help a Content Marketer extend the reach of a content piece and supercharge their distribution efforts.

Why Small Businesses Can Take Up the Content Marketing Opportunity


The Content marketing opportunity is here. It is going to be an inherently strong marketing trend in the 2016 and beyond. via GIPHY.

A Mile in Their Shoes: Framing Your Content Marketing Strategy

crowdSPRING Blog

There are thousands of articles, videos, and books out there, all eager to tell you the “secret” to effective content marketing.

B2C 47

What’s The Difference Between Content Marketing And PR?


Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR.

PR 61

What Marketers Can Learn From Kim Kardashian

crowdSPRING Blog

Marketing and branding brand development consumer psychology Kim Kardashian parasocial relationships social media marketingSo cool!

How to Create Marketing Hype For Your New Launch


To create marketing hype for your new launch isn’t something you can do it in a day. How to Create Marketing Hype For Your New Launch. 1.

7 Content Marketing Goals For 2016 That You Can Set For Your Brand


Content marketing has received a lot of attention in recent times but the fact is that not many were using the term till even five years ago.

The Illusion of Product/Market Fit for SaaS Companies

Feld Thoughts

“We have product/market fit.” ” “We are searching for product/market fit.” ” “We are raising this financing to find product/market fit.” ” “Our customer traction demonstrates product/market fit.” ” Product/market fit. But first, some history.

Does Content Marketing Actually Work?


While Google and Facebook have made content marketing fashionable, we do see a lot of people wondering if it is really worth the time.

Lean Market Research for Startups

VC Cafe

Visit my website for full links, other content, and more! ]].

Lean 62

For marketing early startups: Deep, not wide

A Smart Bear: Startups and Marketing for Geeks

Because success in social marketing channels arises from a resonance between your personality and the norms and language of that channel.

5 Business Blogs That Are Kicking Ass in Content Marketing


When it comes to content , it is either the social media or content marketing agencies that fill in the top slots for being awesome. With

This Is How Email Marketing Contributes To Startup Growth

YFS Magazine

Many people might think email marketing as an out-dated marketing tool, but looking at stats, the benefits of email marketing are clear.

Email 46

Free Marketing Images

Blogtrepreneur | Entrepreneur Blog

This page features free marketing images for journalists and bloggers. Images

Media 31

5 Money-Making Marketing Tips For Startups

YFS Magazine

Grow Marketing & Sales marketing marketing strategy PR public relations starting a business

10+1 Buzzwords : Content Marketing Definitions That You Need To Know


Here are 10 buzzwords and content marketing definitions to watch out for this year. Viral marketing. Conversation marketing.

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014.

How to Do Market Research

Up and Running

But, we neglected to do our homework and really understand the market that we were heading into. We neglected to do our market research.

Every Startup Employee is a Marketer

Instigator Blog

One of the more important hats for everyone to wear, which doesn’t always come naturally to people, is that of marketer. Marketing

5 Reasons Why Content Marketing Is Getting Harder And Why You Need Experts


Tim Berry recently wrote a great post on why content marketing is getting harder from a very personal and a business focused perspective.

Marketing Without Marketing

Fresh Inc.: The Staff Blog

But I’ve always been suspicious of marketing, at least the way it seems to be practiced by most companies. Customer service is marketing.

7 Signs That You’re Actually Good At Content Marketing


Are you any good at content marketing as a brand? In this post, I’m listing what makes for really solid content marketing. Engage.

False Positives and Product / Market Fit

Grasshopper Herder

Which one of these tests will actually tell us if we have the fabled Product / Market Fit? Lean Startup is hard.