Many self-proclaimed entrepreneurs send me invitations and accolades to join their favorite Multi-Level Marketing (MLM) or Network Marketing company, but these all sound like “get rich quick” schemes to me. Usually these are billed for education and training that consists of a few marketing brochures. Making money takes work. MORE >>

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Recently I was reviewing a new book on content marketing, “ Accelerate! entrepreneur blog startup website marketing content businessWin with engaging contests. MORE >>

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity. Marty Zwilling. MORE >>

Does your marketing know that? Your marketing message? Share and Enjoy: Tags: Marketing complaints marketing plan marketing strategy word of mouth They’re always late, the seats are too small, something like that. It’s human nature. We break the ice by criticizing someone else because that unites us. MORE >>

One of the jokes in my little universe is that “every time I hear the word ‘marketing’ I throw up a little in my mouth.” ” I’ve been joking about this long enough that it’s become conventional wisdom that I hate marketing. The topic is marketing. You nailed it. MORE >>