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The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly.

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What’s The Difference Between Content Marketing And PR?

Brandanew

Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR.

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The Science of PR

Fresh Inc.: The Staff Blog

Startup stories are easy, but what if you have 55,000 products

PR 38

Marketing, Branding, PR, Advertising. Oh, My!

Fresh Inc.: The Staff Blog

While they often get lumped together in industry types or job descriptions, marketing, branding, PR and advertising are not all one and the same

PR 47

4 Ways to Start Winning Using PR

Fresh Inc.: The Staff Blog

It's hard to get attention without PR, but these four tips are guaranteed to help

PR 31
PR 31

PR Lessons From Wells Fargo's Double Serving Of Crow

Fresh Inc.: The Staff Blog

If you've ever had a bad day in public relations, imagine how Well's Fargo's PR team must feel

Deconstructing PR: Advice From A Former VentureBeat Writer

Startup Marketing Blog

Most business owners intuitively understand that PR is important. With PR, a story needs to exist before an article is written.

PR 56

3 Celebrated CEOs Give Their Best PR Advice

Fresh Inc.: The Staff Blog

Looking to get more out of your PR in the coming year? Here is some expert advice from three CEOs who have totally been there

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PR 26

Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). The reality is you must be great at HR, PR, finance AND product.

PR 100

3 Reasons PR Actually Works

Fresh Inc.: The Staff Blog

Public relations is important, but it shouldn't be your end-all when it comes to launching or scaling a business

20 Networking Tips from a PR Expert [+ GIVEAWAY]

Up and Running

Below is an adapted excerpt from “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed” by Jennefer Witter.

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5 Brilliant PR Tips To Get Quality Media Coverage

YFS Magazine

Grow Marketing & Sales marketing media pitch PR public relations

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PR Expert Reveals Why Entrepreneurs Should Manage Their Own Brand Visibility

YFS Magazine

Grow Marketing & Sales marketing PR public relations publicity

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Million Dollar PR On A Dime

YoungUpstarts

Professionalisms marketing PR public relations startup advice Ann Noderby Ann Noder, CEO of Pitch Public Relations. And you should!

PR 27

5 Ways Content Marketing Can Benefit PR

Duct Tape Marketing

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. photo credit PicJumbo. So what’s the trick?

PR 27

5 Ways To Know If Your PR Is Paying Off

YFS Magazine

Grow Marketing & Sales marketing PR pr strategy

PR 14

Startup PR: A Journalist’s Advice for Seed-Stage Companies Seeking Press Coverage

View from Seed

The post Startup PR: A Journalist’s Advice for Seed-Stage Companies Seeking Press Coverage appeared first on The View From Seed. Experts

How Most Businesses Get PR Wrong

Fresh Inc.: The Staff Blog

Kim Kaupe, co-founder of ZinePak, explains why her company doesn't hire PR personnel

Is Social Media Advertising or PR?

Fresh Inc.: The Staff Blog

PR excels at messaging, but advertising focuses on results. The PR argument is simple. If so, your efforts may be more PR oriented.

The 10 Most Spectacular PR Fails of 2016

Fresh Inc.: The Staff Blog

These companies were victims of their own press this year

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PR 30

Why No Company Is Too Small or Too Localized for PR

Up and Running

But in reality, any company of any size can reap the many rewards of establishing a PR presence. Setting the record straight.

Top 10 Ways To Leverage LinkedIn For PR

Fresh Inc.: The Staff Blog

They immediately put me in touch with Senior Director of Corporate Communications, Catherine Fisher, so we could sit down and talk "PR shop."

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Marketing and PR Shouldn't Fight

Fresh Inc.: The Staff Blog

People often confuse marketing and public relations, but they''re very distinct functions. Here''s how to make sure the two complement each other well at your company

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How To Do Your Own PR — 3 Tips For Startup Founders

YFS Magazine

Grow Marketing & Sales media coverage media pitch PR public relations

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How to Avoid PR Scams

Rembrandt Communications

The post How to Avoid PR Scams appeared first on SEO Content Strategy and BtoB Public Relations. BtoB Content Strategy Business PR Repuation Management Small Business Public Relations PR Scams Stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away.

PR 16

How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Best of all? Crazy, right?

PR 53

PR Lessons From Santa Claus

YFS Magazine

An obvious solution to making PR more cost-effective is to do it yourself, also known as DIY, initially. So, what's the best way to start? Like

PR 13

Perfect PR and SEO Relationship: 3 Tips

Fresh Inc.: The Staff Blog

Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Here's how to make it work.

PR 42

5 common mistakes guaranteed to screw up your PR strategy

The Next Web

Here are some of the most common PR blunders that you can learn to avoid in the first place. 1. Conrad Egusa is the CEO of Publicize.

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This Marketing Tactic Is Making Traditional PR Obsolete

Fresh Inc.: The Staff Blog

Here's why content marketing is replacing the press release

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5 PR Mistakes To Avoid When Pitching Your Business To Media Outlets

YFS Magazine

Grow Marketing & Sales marketing media outreach media pitch PR public relationsMaybe you’ve just started your business or you’re about to.

PR 27

You Sell You: How To DIY Your Early PR Presence

YoungUpstarts

It is possible to do PR on your own — and it’s much cheaper and easier than you’d ever imagine it to be. by Elliot Tomaeno, founder of  ASTRSK.

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6 ways content marketing has changed the way we do PR

The Next Web

Shannon Byrne is the Content and PR Manager at Mention where she crafts words, creates strategies, and recruits loyal advocates.

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You Don't Know Jack About PR

Fresh Inc.: The Staff Blog

As a result of these two fundamental differences, advertising is used to create awareness, while PR is used to enhance credibility. Think again.

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How to use PR Firms at Startups

Both Sides of the Table

PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones.  It’s a continual process.

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Startup PR Tip: To Get Press, Don't Pitch Your Product

OnStartups

Entrepreneurs that are looking to get attention from bloggers and journalists will often pitch their businesses themselves or though a PR agency.

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How this PR firm learned what women want: a job, not a boss.

Fresh Inc.: The Staff Blog

How the movie, The Intern, gave this PR firm an idea to help women over 40 get back to work

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PR 24

What Starbucks' Red Cup Controversy Teaches Us About Negative PR

Fresh Inc.: The Staff Blog

The Starbucks red cup decision is one of the best marketing shortcuts of the year

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10 tips for setting up an international PR strategy

The Next Web

His work is to help people get the most out of their PR efforts online. But what’s your call on PR? This story continues at The Next Web.

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The 7 Most Spectacular PR Fails of 2015

Fresh Inc.: The Staff Blog

There's more to business than appearances, but these companies won't be living down their public belly flops anytime soon

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PR 39