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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear.

Demand 91
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20 Entrepreneurs Reveal The Leaders They Look Up To

Hearpreneur

Joel Gascoigne is the co-founder and CEO of Buffer, a social media management platform. In addition to his early career as a surgeon, Dr. Larry Goren is also a well-respected entrepreneur and the founder/CEO of Onsite Innovations, one of the largest providers of on-site occupational medical services in the United States.