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How to listen to customers, and not just the loud people

Startup Lessons Learned

Some techniques that Ive found especially helpful: Build your own tracking survey, using a methodology like Net Promoter Score (NPS) to identify and get a regular check-up from promoters (and to screen out detractors). You need to foster situations where you - and everyone you work with - is likely to see feedback that matters.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Since we were only paying per click, it didnt cost us anything to cast a wide net. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. We tried obvious competitors as well as long-shots.

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Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares?

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Lessons Learned: Why PHP won

Startup Lessons Learned

At IMVU, when wed hire a new engineer, we could get them to ship code to production on their first day, even if they had never programmed in PHP before. Which makes them exactly the kind of programmers companies should want to hire. In my role as a CTO, Ive always tried to choose the right tool for the right job. Nice article.

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