Don’t call it AdTech. It’s “Adhesive”
VC Adventure
APRIL 11, 2011
Then Jason came up with the name “Adhesive which seemed to stick (that was bad, wasn’t it) and after a few months procrastinating I ended up writing up our thoughts on AdTech investing and posted them today over on the Foundry blog. Everyone who plays in and around AdTech understands the concept of gross vs net revenue.
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