Hubris Versus Humility: The $15 billion Difference
Steve Blank
NOVEMBER 8, 2010
By 1992 Research in Motion (RIM) had been in business for eight years, had 16 employees, sales of about $500,000 a year, and three or four business lines. In today’s language of Customer Development , RIM positioned the Blackberry as a segment of an existing market – pager users who needed two-way communication.
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