Remove 1992 Remove Bootstrapping Remove Finance Remove Retention
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Transcript of How to Transform Your Company Into an Inbound Organization

Duct Tape Marketing

I’ve gotten the janitor, and I can tell you how the janitor impacts your customer retention. That’s the accounting department and finance not understanding inbound, and not understanding buyers. SAAS companies for years have had this kind of model for retention, for subscription based. I’ve yet to be stumped.