Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
7 years later, in 1993, Tom Siebel thought that Oracle (the company where he was employed) could have sold the internal sales application as a standalone product. In early 2000, the diffusion of Personal Computers transformed the way users made decisions and the paradigm buyer/seller changed again. All manual operations. It was 2003.
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