Elephants Can Dance – Reinventing HP « Steve Blank
Steve Blank
JUNE 22, 2009
The remaining company kept the Hewlett Packard name and focussed on computers. IBM had a near death experience in 1993, and moved from a product-centric hardware company to selling a complete set of solutions and services. If you drop the sentimentality, a company is a merely a brand-name for a historical context.
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