Why Pioneers Have Arrows In Their Backs
Steve Blank
OCTOBER 4, 2010
Over time the idea that winners in new markets are the ones who have been the first (not just early) entrants into their categories became unchallenged conventional wisdom in Silicon Valley. In fact, a 1993 paper by Peter N. Google is a $25 billion dollar company with most of its revenue from AdWords. Golder and Gerard J.
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