Why Having A BHAG Is Critical To Your Company’s Success
YoungUpstarts
MAY 7, 2019
BHAGs were established by management guru Jim Collins in his 1994 book “ Built to Last: Successful Habits of Visionary Companies (Good to Great) “ , co-authored with Stanford professor Jerry Porras. Microsoft worked to become a household name in the world of desktop and laptop computers. What’s a BHAG?
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