1994 Database Demand Marketing 
Feld Thoughts
DECEMBER 23, 2014
When I first started investing as an angel investor in 1994, I was focused on a very simple set of criteria. I know how hard the problem is, how wide open the opportunity is, how far it will scale in multiple directions (not just the data set, but the use case, target market, and ultimate product family.) And that was it.
abovethecrowd.com
JANUARY 30, 2015
In their seminal 1994 book Built to Last: Successful Habits of Visionary Companies , Jim Collins and Jerry Poras coined the term BHAG (pronounced BEE-hag) — an acronym that stands for “ B ig H airy A udacious G oal.” As the company achieved lower and lower per-ride price points, the demand for rides increased dramatically.
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