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Why Businesses Must Grasp Millennial Thinking Or Face Economic Calamity

YoungUpstarts

Millennials are the generation born roughly from 1981 to 1995, meaning that the older millennials aren’t that far from 40. They check websites, blogs, or peer reviews that they trust. Millennials are changing how we buy, how we sell, how we vacation, how we invest, and just about everything else. and that’s a lot of buying power.

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What Buying Habits Tell Marketers About Each Generation

YoungUpstarts

Now comprising the highest percentage of the workforce, this generation (born roughly from 1981 to 1995) receives considerable marketing attention. Gui Costin , author of “ Millennials Are Not Aliens “, is an entrepreneur, and founder of Dakota, a company that sells and markets institutional investment strategies.