Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! He came up to Bill after the event and said, “clever idea, we should do that with you.&# Immediately thereafter Amazon became a large business.
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