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Lessons Learned: About the author

Startup Lessons Learned

In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). Startup Lessons Learned - the Conference (April 23.

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10 Mom-and-Pop Businesses That Turned Into Empires

YoungUpstarts

Ben & Jerry’s is a quirky ice cream company that’s best known for its creatively-named flavors and outspoken political advocacy. Energy Brands was founded in 1996 by J. Wrigley’s gum became a huge success and he moved the company to its first factory in Canada, then Australia, Great Britain and New Zealand.

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Lessons Learned: Sharding for startups

Startup Lessons Learned

Imagine you want to store data about customers, each of whom has "last name" field in your database. The problem should be familiar to anyone who plays Scrabble: not all letter are equally likely to be used as the first letter of someones name. Give each entity a name. For example, consider this simple scheme.