1996 Los Angeles Naming Technical Review 
Both Sides of the Table
JUNE 27, 2013
We have previously raised funds in 1996 ($200 million), 2000 ($400 million) and 2008/9 ($200 million). But in Los Angeles, Santa Monica is akin to SoMa in San Francisco, Cambridge in the Boston area or Flatiron / Union Square in NYC. But you may ask: “What else have you done other than change your name?
Both Sides of the Table
NOVEMBER 19, 2015
The first step we took was to choose a brand name that we felt represented our shared values and that we felt helped force us to live our values. But as LA as a tech community grew massively the percentage of our LA deals went from 15% to 50% from 1996 to 2010 and it has remained solid since then. Branding & Shared Values.
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