Remove 1997 Remove Audience Remove Differentiation Remove Technical Review
article thumbnail

Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

This is due to many reasons, mainly: a lack of credibility. plain old ‘ banner blindness ‘ Banner blindness is largely due to the fact that most people read in a F-shaped Pattern online: Image Source. In fact, you are more likely to put yourself through a Navy SEAL’s training than click on a banner ad. doesn’t meet expectations.

article thumbnail

How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results

crowdSPRING Blog

You have to choose just the right words to convey your unique message to your specific audience. But, just because you’re great at writing blog content, or technical descriptions, or FAQs, does not mean that you’re a great copywriter. How to identfy your brand's audience, and more! Tip #3 Make it about your audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Part 2 reviews the evidence for and against the legibility of serif and sans serif typefaces. Lund, 1997, 1998, 1999 ). Programmed Learning and Educational Technology 18(2), 57-61. Introduction.

article thumbnail

37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

has transformed from a small information technology components firm into a comprehensive and full-service IT computer hardware and support solution provider, servicing over 20,000 clients across the country. It was so bad that I almost wrote my first Yelp review. Today, Aventis Systems, Inc. Thanks to Roni Eshel, goFlow ! #9)