Strategy Roundtable For Entrepreneurs: Spotlight On IIT Kharagpur, India
ReadWriteStart
JANUARY 13, 2012
My 1997 recruitment visit met with tepid response, with the student body largely interested in multinational placements at the time. My other feedback was to focus on one of the three segments, because everything else - from customer acquisition, to merchandising, to PR, to SEO would work better if the segmentation is tighter.
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