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Why You Should Use Localisation in a Globalised World

The Startup Magazine

In India, where eating cows is against the religion of 80% of the population, beef is not on the menu. Customers will be unforgiving and brand image negatively affected if manuals, websites, campaigns and software are not sensitively reproduced in the local language and culture. Ellis and D.

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Entrepreneur-Friendly Policies (Finally) Showing Promise - But Leadership Required

Seeing Both Sides

The Kauffman Foundation’s research on this matter is clear: from 1997 to 2005, job growth in the US was driven entirely by start-ups. In thinking through our investment choices, we should keep asking ourselves, if they had a massive shortage of software engineers, What Would China Do? It’s new businesses.