No Business Plan Survives First Contact With A Customer – The 5.2 billion dollar mistake.
Steve Blank
NOVEMBER 1, 2010
But nine months after the first call was made in 1998, Iridium was in Chapter 11 bankruptcy. iridium-9500 satellite phone ~1999. Instead of the 42 million customers called for in its business plan, Iridium had 30,000 subscribers at its peak. No Business Plan survives first contact with a customer. What went wrong?
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