Remove 1998 Remove 1999 Remove Customer Development Remove Technology
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No Business Plan Survives First Contact With A Customer – The 5.2 billion dollar mistake.

Steve Blank

But nine months after the first call was made in 1998, Iridium was in Chapter 11 bankruptcy. iridium-9500 satellite phone ~1999. Instead of the 42 million customers called for in its business plan, Iridium had 30,000 subscribers at its peak. No Business Plan survives first contact with a customer. What went wrong?

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Hubris Versus Humility: The $15 billion Difference

Steve Blank

These new cellular phone networks were built around two-way circuit switched technology designed to move voice calls without interruption. Unlike the circuit-switched cell phone networks, pager networks were built around digital packet-switched technology. Doctors and drug dealers equally found these devices handy. Video Recording.

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The Lean Entrepreneur is here

Startup Lessons Learned

A few of the detailed case studies include: Tech legend Bill Gross building an MVP in 1999 to test demand for online car sales, which grew into CarsDirect.com. Scott Summitt iteratively leveraging the emerging technologies of digital fabrication and 3d-scanning to change people's lives. The result: a new idea I called The Lean Startup.

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