1998 Agile Business Model Product Development 
Startup Lessons Learned
FEBRUARY 7, 2013
Struggling to explain the successes and failures of those companies, I discussed principles like continuous deployment, customer development, and a hyper-accelerated form of agile. These business model assumptions are then ripe for testing, measuring and iterating upon. The result: a new idea I called The Lean Startup.
Steve Blank
NOVEMBER 1, 2010
But nine months after the first call was made in 1998, Iridium was in Chapter 11 bankruptcy. But Iridium’s business model assumptions were fixed like it was still 1990. No Business Plan Survives First Contact With A Customer. Customer Development, Business Model Design and Agile Development could have changed the outcome.
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