No Business Plan Survives First Contact With A Customer – The 5.2 billion dollar mistake.
Steve Blank
NOVEMBER 1, 2010
But nine months after the first call was made in 1998, Iridium was in Chapter 11 bankruptcy. When it was spun out as a a separate company, Iridium’s 1990 business plan had assumptions about potential customers, their problems and the product needed to solve that problem. It was a technical tour de force. iridium satellite network.
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