7 Retargeting Case Studies That’ll Boost Your Current Campaigns
ConversionXL
JANUARY 29, 2016
Achieved CPAs that were 34% cheaper than non-brand search campaigns. Selling more than 17 million bags since 1998, eBags knew they had huge retargeting potential, but what they did with their data was pretty creative. Let’s take a look at a B2B retargeting example. Lowered the average campaign CPA to 72% below average.
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