1998 Customer Development Differentiation Silicon Valley 
Steve Blank
OCTOBER 4, 2010
Over time the idea that winners in new markets are the ones who have been the first (not just early) entrants into their categories became unchallenged conventional wisdom in Silicon Valley. The irony is that in a retrospective paper ten years later (1998), [ 2 ] the authors backed off from their claims. By then it was too late.
Steve Blank
NOVEMBER 8, 2010
In 1998 RIM quickly followed this up with a next generation product with an 8-line display, ran on AA batteries and would last 500 hours. In today’s language of Customer Development , RIM positioned the Blackberry as a segment of an existing market – pager users who needed two-way communication. RIM Interactive Pager 900.
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