Busted or Confirmed? 3 Common Myths About Starting A Business
crowdSPRING Blog
FEBRUARY 16, 2016
William Bygrave, an entrepreneurship professor at Babson College, cautioned in an article for The Wall Street Journal: What we really don’t want to do is literally spend a year or more essentially writing a business plan without knowing we have actual customers. Bygrave’s ideas echo a 1984 study by George Washington University.
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