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Which Are More Legible: Serif or Sans Serif Typefaces?

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Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web. Lund, 1997, 1998, 1999 ). 1998 , Bernard et al., 1998 , Tullis et al., Posted on February 17, 2008 by Alex Poole.