Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
His name was Mark Benioff (another former Oracle Executive) and in 1999 he had the pleasure to introduce the business world the first CRM in Cloud. It was 2003. Andrew Chen explained this as the Law of Shitty Clickthroughs. Just like cars with a great engine but no wheels. The Salesforce era was only at the beginning.
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