1999 Advertising Founder Hockey Stick 
thebarefootvc
DECEMBER 16, 2011
Mobile advertising became more targeted and user friendly by adapting to the small screen — but advertisers are slow to adopt , with much upside still to come. Discovery, in contrast to search, took center stage as Pinterest displayed hockey stick growth (and raised VC money near a $200M valuation in late 2011).
Steve Blank
NOVEMBER 8, 2010
That year the two founders decided to get serious about being a company, and hired a CEO. The founders could have easily described the product as “the first packet-switched interactive messaging network.” The founders swallowed their pride and simply introduced the Blackberry as an “interactive pager.” They did none of that.
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