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Marketing and Growth Lessons for Uncertain Times

ConversionXL

These companies get the prevention-promotion balance right by evaluating every aspect of their business model—making near-term changes that reduce costs now and after demand returns (unlike layoffs). The temptation, therefore, is to stop everything, to clear bandwidth for some very real and very pressing crisis management. Progressive.

Marketing 121
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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

In places where international diplomacy had failed, citizens around the world found their individual and collective voices to topple dictatorships and demand better lives for themselves and future generations. What comes next remains to be seen but these revolutions even empowered individuals not touched directly by the uprisings.