First Impressions Matter: Why Great Visual Design Is Essential
ConversionXL
APRIL 30, 2019
People have a fixed idea of what an ecommerce site should look like. The researchers then analyzed the eye-tracking data to determine how long it took for the students to focus on specific sections of a page—such as the menu , logo, images, and social media icons—before they moved on to another section. Follow conventions. It takes 2.6
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