Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple
Steve Blank
OCTOBER 24, 2016
After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. Between 2001 to 2008, Jobs reinvented the company three times.
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