Pricing experiments you might not know, but can learn from
conversionxl.com
OCTOBER 31, 2011
Well, in eight studies published from 1987 to 2004 charm prices ($49, $79, $1.49 Marketing professors at Clark University and The University of Connecticut found that consumers perceive sale prices to be a better value when the price is written in a small font rather than a large, bold typeface. Does it really work?
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